radio in car: what does the consumers3.amazonaws.com/jujama.usercontent/c1779c6b-0be7... · what...

Radio in car: What does the consumer

really want? Laurence Harrison, Director, Digital Radio UK

Digital Radio UK

Supply chain stakeholders

Source: RAJAR Midas Spring 2016

Radio: Relevant and robust

Content

93% of drivers listen every week

23% of radio listening is in-car

Source: Radioplayer research / Proteus research 2016

Source: Radioplayer research / Proteus research 2016

So radio is important in the car

And digital is the future

of radio

SOURCE: CAP/SMMT Q1 2016

UK: DAB standard in 82% of new cars

UK 1000 Mile road test: Streaming

DAB Three O2

Signal dropouts

Miles

DAB (BBC & D1)

10 5

Three 59 140

O2 98

250

DAB + IP

= Hybrid

Automatic station-following

Visuals and personalisation

Single station-list

Ambition to build better radios

Design centred on the listener

Hardware to power experience

Metadata to make it smart

What does the consumer really want?

This is hybrid radio with DAB/DAB+ and IP

• A car with broadcast digital radio

• A car radio with a simple, easy-to-use UX

• An app-like radio experience that is safe

Laurence Harrison, Director, Digital Radio UK laurence.harrison@digitalradiouk.com