rajat paharia - loyalty 3.0: big data and gamification revolutionizing engagement

games

loyalty

18ambivalent

failures

patronizerelationship

resist

employees?

partners?

loyalty 1.0transactional

customers

earnnothing

burn

loyalty 2.01-1 marketing

lost in the noise

loyalty 3.0

BIG DATA GAMIFICATION LOYALTY 3.0+ =MOTIVATION +

cult loyaltytrue loyalty

mercenary loyaltyinertia loyalty

cult loyaltytrue loyalty

mercenary loyaltyinertia loyalty

cult loyaltytrue loyalty

mercenary loyaltyinertia loyalty

cult loyaltytrue loyalty

mercenary loyaltyinertia loyalty

EngagementA deep emotional connection with the brand

High levels of active participationA long term relationship

interestingtimes

we’re living in theage of distraction

the workforce hasdisengaged

social media haschanged the

power dynamic

corporate IT is beingconsumerized

gen Y is on the ascent

workforces aredistributed

there’s too muchto learn

software iseating the world

loyalty 3.0

BIG DATA GAMIFICATION LOYALTY 3.0+ =MOTIVATION +

Available June 18th from McGraw-Hill ProfessionalPre-order at http://www.loyalty30.com

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