rakuten malaysia overview
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Rakuten Malaysia Sdn. Bhd. | December 2012
Rakuten Overview
2
Company Profile
Establishment:
Chairman & CEO:
February 7, 1997
Hiroshi Mikitani
Employees: 8,026 (as of Mac. 2012)
Market Cap: 1,150 Billion yen or US$14.8 Billion (JASDAQ, as of November 9, 2011)
Performance: (2011) (in USD)
Net Sales: $4,757.0 M (+9.8%) Operating Income: $951.7 M
EBITDA $1,209 M Gross Transaction Volume: $15.4 B
【e-G8 Forum May 24-25 Paris 】
3 1997 2011
Internet Shopping Mall
Portal Site
Personal Loan Credit Card
Security Brokerage
Online Hotel Reservation
Blog Internet Research
Mobile Auction Online Book Store
Marriage Information
Online Bank
Financial Services
E-Commerce
Portal and Media
Travel
Telecommunication
IP Telephony
Expanding Business Portfolio
Rakuten has built a portfolio to serve a wide array of user needs with various services offerings, building synergy amongst group business.
Global Business
Pay per view Video Service
Taiwan Thailand
2008 2009
USA France
2010
Indonesia Performance Marketing
2005
E-money
UK Brazil Germany
E-Book
2011
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One Stop Access: “Eco-system Strategy”
Rakuten Membership
Database
・Shopping mall
・Auction
Business
Application Business
Application E-Commerce
・Hotels and Facilities
・Air Tickets
・Dynamic Packages
・Stocks
・Bonds
・Trust Funds
・FX
・Advertisement
・Streaming
・Downloading
・Recruitment
・Marriage
・Credit Card
Customer Flow
Rakuten Super Point
Business
Application Business
Application Travel
Business
Application Business
Application Securities
Business
Application Business
Application Telecom
Business
Application Business
Application Portal/
Content Card
Business
Application Business
Application Banking
・Payment
・Consumer
Loan
Single ID
・Fixed IP Telephony
・Mobile IP Telephony
・E-money
E-Money
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Macro Environment
Malaysia and Singapore
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0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
2010 2011 2012 2013 2014 2015 2016
Indonesia Malaysia Philippines Thailand
Macro Environment 1
Source: Euromonitor, World bank
(USD) Malaysia Singapore Indonesia Philippines Vietnam Thailand
Population 28MM 5MM 234MM 90MM 87MM 64MM
GDP / Capita 14,255 41,122 3,990 3,539 2,774 7,907
Retail market 2011 2016 2011 2016 2011 2016 2011 2016 2011 2016 2011 2016
32B 39B 21B 25B 118B 162B 55B 72B 29B 38B 72B 102B
EC market 251M 568M 606M 931M 56M 141M 271M 380M N/A N/A 441M 711M
EC penetration 0.8% 1.4% 2.8% 3.8% 0.05% 0.09% 0.5% 0.5% N/A N/A 0.6% 0.7%
Internet user 17M 21M 4M 4M 36M 80M 11M 21M 28M 43M 22M 36M
EC Penetration* *Exclude Singapore and Vietnam (Vietnam :No data)
While ASEAN has total of 11 countries, Malaysia and Singapore are the top two countries with the highest EC penetration rate going forward.
Indonesia
Malaysia
Thailand
Philippines
3.7%
61.0%
20.7%
17.8%
Rakuten Malaysia
traffic source
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Malaysia’s Age Distribution has an ideal composition
<Japan> <Taiwan>
Macro Environment 2
Median Age (2010)
36.2 37.4
43.1 46.7
Age Distribution
<Malaysia>
Source: Euromonitor
Target Age Group
26.3 25.7
Target Age Group
(20-50’s) will expand
in the future
82.6%
7.8%
9.5%
92.4% 95.1%
5.2% 2.4% 2.9%
1.9% PC
Tablet
Mobile Phone
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What is
Rakuten Ichiba?
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C to C
Marketplace B to B to C
Marketplace
B to C
Inventory Model
Unique Business Model - Rakuten Ichiba
While Global EC Players are considered as “product centric”, Rakuten
tends to be “shop centric” and “empowers” the merchant
Shop Centric Product Centric Product Centric
“Shopping is Entertainment”
PRODUCT SPECIFIC
INDIVIDUAL-TO-INDIVIDUAL
AUCTION / BID
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Rakuten Ichiba Concept
Merchant
Shop
Users
C
1
Merchant opens
shop on
marketplace
2
User visits MP and
orders products on
shop sites
1
3
Merchant sends
products to user
Rakuten drives traffic to the MP
(e.g. Online/Offline Marketing,
loyalty program, newsletter etc.)
Rakuten operates the MP: site
updates, escrow service,
member service etc.
Rakuten provides online sales
know-how to merchants through
designated ECC(*2)
B
C
D
Transaction Rakuten’s Roles Online Shopping Mall Diagram
RMS(*1)
(*1) RMS: Rakuten Merchant Server (E-commerce platform) (*2) ECC: E-Commerce Consultant(consults merchants of EC know-how)
Rakuten approves to open shop
after screening of merchants.
A
Rakuten
Rakuten Ichiba (MP)
B
A
D
2a
Payment and
delivery info is sent
to the merchant.
User pays for goods
Outside Marketing
3
2
2a
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What are the advantages
with Rakuten?
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Comparisons with other B2C sites
B2B2C Marketplace like Rakuten provides some significant advantages
over other B2C sites.
Other B2C Sites
Rakuten Rakuten Values
Business Relationship Supplier Merchant Rakuten “empower merchants”
Business / Brand Exposure
Your own shop page in Rakuten
Loyalty Program Rakuten Super Points program
System / Tools / Interface You can upload products, update
price / inventory etc.
Own Customer Data You have access to your customer
database
E-commerce Consultancy
Rakuten will provide knowledge on how to increase sales
Advertising & Promotions A&P campaigns to promote your
shop and products
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Benefits for Merchants
System
Traffic Knowledge
Storefront
Backoffice
Mail Magazine
Analytics
SEM / SEO
Social Media
Promotions
Newsletter
Analysis
Campaign
Success Cases
Operation Support
Rakuten empowers merchants in 3 main areas, in order to make sure
your online retailing a smooth and effective experience.
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What are the supports
from ECC
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E-Commerce Consultancy (ECC)
Rakuten supports your online business with E-Commerce knowledge and
know-how via our ECC.
Web Creation Guidance
Advise on how to create attractive and descriptive web page (shop & product page)
Order Management Assistance
Support on how to handle online order
Sales & Promotions
Data analysis and know-how to increase merchant’s revenue
1
2
3
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Sharing with the target of GMS on the month
Each ECC shares with merchants about the target of GMS.
It is the most important thing to advance the ECC activities.
Because it does not mean as long as merchants don’t start thinking by
themselves.
Current Goal
How to
Fill in the GAP
ECC is an empowerment partner for the merchant.
ECC has to share the target and current situation and consult with them how to fill the GAP.
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Campaign
Merchant’s campaign
to generate &
increase GMS
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Events
Many events to
attract more online
shoppers
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Support from our
SYSTEM
(RMS)
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RMS (Rakuten Merchant Server)
Training We provide on site training or via Skype (long distance)
RMS system i) Default template ii) Easy to learn and manage
Backend Support
We provide technical support
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Basic Store Creation Flow
Login to Rakuten system (RMS Main Menu)
Taking item photos
Planning category structure
Fill a CSV file and upload item information
Create Signboard, Left Navigation, Header and Footer
Put additional banners/texts on site (if any)
Select applicable payment method
Select applicable delivery method
Set a shipping cost
Basic steps to shop open
Login
Item
Registration
Web Page
Design
Delivery
Setting
Payment
Setting
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RMS Main Menu
Merchant Portal site will be provided for Rakuten Merchants.
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Item Upload
By using Bulk item upload system, you can list many products in one step!
1. Input all the info in
CSV file
1. Upload the CSV
file on the site.
* Please double-check
the price and other info
before upload.
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Shop Top Page
You can brand your company to put banner / Introduction as you like.
Search
Image Banner
Introduction
Link to item
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Item Page
After uploading the data, you can check the result on your item page.
Left side
Navigation
Signboard
Tag Line
and
Item Name
Specific
Info
-Picture
-Price
-Variation
-Stock
-Cart
-Shipping
-Payment
-SNS
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Basic Order Management Flow
Order
Thanks Mail
Payment
Shipment
Completion
Check order detail. (Product, Payment way, Delivery date)
Check if stock is available or not.
Check delivery cost (If necessary, change by delivery page)
Send ‘Thanks mail’ for each order.
Check if payment is already completed.
If the order is by credit card, recommend to wait 24hrs until shipping.
Deliver the product after payment is completed.
Input shipping date and change a shipping status.
The order is automatically considered as complete after 7days
past the shipping date.
Basic step of Order Management
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Our Partners
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Partnership
Rakuten Malaysia works with different trusted partners in different aspects
Payment Gateway Delivery
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Our Mission & Goal
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Executive Summary
1. Retail Market is clearly shifting from offline to online in
Malaysia / Singapore and will continue to do so.
2. Customers care about Security and Trust when shopping
online.
3. Currently, there are no leading Online Shopping Mall.
Now is the chance to take the First
Movers Advantage.
4. Rakuten will support you with Japan’s No.1 EC Know-how as
well as Global Knowledge.
Rakuten will become the No. 1 Trusted
E-Commerce Site in Malaysia / Singapore
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Appendix 1:
Media Coverage
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Mentions in local press
The Edge Financial Daily (25/5/2012) Sin Chew Daily (6/6/2012)
Berita Harian (25/6/2012) The Star (6/7/2012)
View more media clips here: http://www.facebook.com/media/set/?set=a.378185492229108.77006.349776005070057&type=3
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Appendix 2:
Our Merchants
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These are the leading retail chain stores operating in major shopping
malls AND online stores in Malaysia supporting Rakuten Malaysia.
Merchants On Board
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