randel maestre - integrating voice and video in uc environment - interop mumbai 2009

Overcoming the Challenges of Integrating Voice and Video in a

Unified Communications Environment

Randel Maestre

Global Director, Enterprise Solutions

08 October 2009

MUMBAI

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Agenda

Session Objectives

Role of Voice and Video in Unified Communications

Overcoming UC Integration Challenges

• Voice/Video Vendor Perspective

• UC Vendor Perspective

• End User/CIO Perspective

Conclusion

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Session Objectives

Unified Communications (UC) is emerging as a strategic tool for competitive advantage

• Video and Voice capabilities are becoming mainstream components within UC

• Today, there is still no standardized “platform” in creating Unified Communications environments

What should IT organizations consider as they integrate

Video and Voice into their UC environments?

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Unified Communications Environment

Unified

Communications:Tightly integrates communications

applications

Instant Message

Documents & Files

Presence & Status

Web/Data Conferencing

Team Workspaces

Voice

Messaging (voice mail, email, fax)

Mobility

Audio Conferencing

Calendaring

Video/Telepresence

Integrated Workflow

Applications

New Dynamics ���� HD & Telepresence; Desktop; Inter-company

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UC Vision - Seamless Communication Across Media

From an IM session…

…to a voice session…

…to a video session

All using presence-enabled clients, directories,

and same unified communications infrastructure

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Seamless Communication Starts with Presence

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Voice Communications in a UC Environment

Desktop2

Conference1

3 Mobility

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PBX Industry Transformation

• Initial PBX deployments

• Own my own equipment

• Basic telephony functionality

70s 2000 2010

• Best-in-class devices, call control, applications,

delivery models = customer choice

• Open standards adoption = rapid development

• Enabling Unified Communications

Open StandardsWave

80s 90s

AnalogWave

DigitalWave • Digital quality

• Higher density = more cost effective

• Applications / call center growth

ConvergenceWave

• Common IP infrastructures

• Standards formation

• Multi-site cost savings

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Video Conferencing in a UC Environment

Personal Room Immersive

Execu

tive

En

try

Interoperability is Key

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Transforming Video Conferencing

Individuals, teams,

thousands

Any Audience

Real-time,streamed,

archived

Any Time

Office, remote,

mobile

Any Place

PC, phone, personal /

group video system

Any Device

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Evolving Characteristics of Video

Traditional VideoConferencing

Difficult for user Easy & intuitive

Reasonable quality High Definition

Primarily room Room, desktop & mobile

Telecom-oriented IT integrated

Scheduling Calendaring & spontaneous

Limited scale Very large scale

Difficult to manage Common provisioning & management

Proprietary Open, standards-based

Video Today

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Voice/Video Vendor Wish List for UC*

Increased Inter-company UC Adoption

Telco Peering for Maintaining

Video/Voice QoS

Smart Presence Management

* From CIO 100 Symposium 2009

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Voice and Video in a UC Environment

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Moving Unified Communications to the Cloud

IP Network ServicesQuality of ServiceAvailability

Cloud ServicesRecordingMultipoint BridgingIM and PresenceDirectory Services

AccessAuthenticationEase of Use

Over Time, the “Cloud” will play a much more prevalent

role for non-premise based UC deployments

UC Services

Standard Hardware

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UC Vendor Wish List for Unified Communications*

Ease of Use and Management

CEVA (Content-Enabled

Verticalized Applications) also known as CEPB

(Communications-Enabled Business Processes)

Deployment Flexibility

Seamless Integration

* From CIO 100 Symposium 2009

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Workflow Example: Technical Support Process

TRADITIONAL MULTI-TIER SUPPORT CALL PROCESS

UC-ENABLED PROCESS

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End User/CIO Wish List for Unified Communications*

Standardization of UI for UC Components

Simplified Device Addressing and Increased Inter-Company UC Adoption

Simplify Network Monitoring End-to-End for Quality of Experience for UC

Telco Peering for Maintaining Video/Voice

QoS Cross Connects

UC Vendor Offerings that Integrate Well

(Standards-based), and Allow You to Choose the Best-of-Breed Solutions and

not Worry about Inter-operation

* From CIO 100 Symposium 2009

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Conclusion

There are challenges to implementing voice and video in a UC environment

Overcoming these challenges will enable highly

collaborative organizations

Integration and standardization will be the key to

successful UC deployments

Thank you