randolf kim diokno how to improve your email marketing strategy using mailchimp

Do you know what Email Marketing is all

about?

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EMAIL MARKETING is a format for marketing

campaigns in which

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EMAIL MARKETING standalone advertisements are

sent to a targeted list of recipients.

How Email Marketing can Boost Your Business?

With Email Marketing,

You can find and keep new customers.

And convince potential buyers to purchase your products or

services.

However, email marketing can consume a lot of time.

But if you will use an automated email marketing tool,

It can make email marketing campaign much easier and faster.

One of the best

Automated Email Marketing Tool I discover is..

is an ultimate marketing software

that will change the way you market your product

which gives you a number of easy options

for designing, sending and saving templates of your emails.

It allows you to create newsletters and share on social networks.

Let’s Start!

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Open your Browser

Type mailchimp.com and Press Enter

Welcome to Mailchimp!

CREATE YOUR FREE ACCOUNT

Click Sign Up Free

Enter your Email Address

Enter your User Name

And Your Password

Make sure that you follow the password conditions below

Then, click Get Started

You will be advised to check your email

Open a new tab

Type your email account website

Click the email received from Mailchimp

Click Activate Account

New tab will open to confirm Sign Up

Click the box I’m not a robot

Follow the instructions and click Verify

Click Confirm Sign Up

Your Account is now activated!

Enter your name here

Click Continue

Enter Your Business Name and Website

Click Continue

Enter Your Address

Click Continue

Click Yes if you have physical products

Click Continue

Click the “+” icon to connect your social media profile

When You add Facebook, A pop up window will appear

Click Continue to connect in your Facebook Account

Click Let’s Go

WELCOME TO YOUR DASHBOARD

CREATING A LIST

LIST This is your contacts called

subscribers

It is the foundation of your

Email Marketing Campaign

Click “Lists” in the Top Menu

Click Create List

Fill in the list of details

Once done, click Save

If you have a list of subscribers,

Import the list

Click Import Subscribers

Select from the Options

Then, click Next

If you do not have any subscribers yet..

MAILCHIMP will help you generate a Sign Up form to build your list

Click Sign Up Forms

Select the Form

These are the Types of Forms you can Create

that allows you to

embed and add

to your Website

and Facebook Page.

Select the right form

appropriate for your Business.

You can Build, Design and Translate each form

Now that you

already created your List..

Let’s now proceed to construct an Email Template

CREATING A TEMPLATE

A Template

is a designed email

that can be reused

for your marketing campaigns.

Click “Templates”

Click Create Template

Click “Select” on your desired Template Lay-out

Now, design your Email Template

You can customize your email by adding Content

Select a Content from the list

Drag it to the Work Area

Once Done, Click Preview and Test

Click Here to view how the recipient see your email

Enter your email address

Click Send Test

Open your Email Account to view the Template test

Once Done, Click Save and Exit

The template is now saved

CREATING A CAMPAIGN

Click “Campaigns”

Click the Dropdown Menu in Create Campaign Icon

Select Regular Campaign

Regular Campaign is the most common type of

campaign

Which you can design and customize your content

and choose to send immediately or schedule your campaign

sending

Select from who do you want to send your campaign

Click Next

Fill in the Campaign Information

Tick the boxes of your desired tracking options

You can also post your campaign in Social Media

Click Next

Create a new Template or Use the Template You Saved

Click Saved Templates

Select the template you want

You may edit your template again

Once done, proceed to Next step

To schedule the email delivery, Click “Schedule”

Enter your desired date and time of delivery

Click Schedule Campaign

To send the campaign immediately, Click “Send”

Click Send Now

Your email is now sent to your list

REPORTS

Click Reports

In the Reports Section,

You can track the status

and the performance of your campaigns.

It analyze clicks, opens, subscribers' social activity,

ecommerce data and more.

CONGRATULATIONS!

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randolf kim diokno how to improve your email marketing strategy using mailchimp

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