raquels presentation

Innovating the Industry of Cosmetic Arts

BECOME ASUCCESSFULMAKEUP

ARTISTAnd make a six figure income your first year!

RAQUEL SIDERS

CEO and Founder of Phoenix Makeup School

My Story• I was a single mom who had just graduated

college and working 2 jobs• I made about $1800 per month• I always loved makeup and just kept taking

every class I could.. I finally got certified and started working.

• My first weekend working I made $2700.. I made more in one weekend doing makeup then I made a whole month of working 2 jobs.

BUILDING A SUCCESSFUL BUSINESS 10 Points to Building a Successful Makeup Business

1.) Become Certified2.) Have an unforgettable portfolio3.) Nich’ your market, understand their needs4.) Be a professional, your appearance, your kit, your knowledge5.) Take as many classes as you can, stay current6.) Brand yourself, TOMA, consistency throughout7.) Be consistent in your marketing and networking, go to events8.) Define your target demographic, market to them9.) Be current and up to date in your industry, trade shows, expos10.) Organization, call backs, follow through

I love what I do, do you?Yesterday I did a wedding magazine photo shoot, then an

Indi Film challengeOut of each of those I gained

more clients

I also received new cosmeticsTo review and give my opinion

Possibilities in this industry are Endless..

PHOENIX MAKEUP SCHOOL IS DIFFERENT…• You learn from experienced teachers

• We are currently working in the industry and know what works

• We teach you how to build a BUSINESS not just how to apply makeup

• We equip you to SUCCEED!

• We give you the tools you need for a successful career and continue to be there as a life line of support when you come into new situations

We are your support system• We certify you• We help you obtain your industry pro cards• We work with you to build an am amazing

portfolio that is specific to your target• We provide you with awesome opportunities,

such as film, magazine shoots, TV, whatever goal you have, we can help you achieve it

• We will help you be, the most professional artist you can be… be unforgettable.

Your Skills and Image Define You

Do you know what TOMA is?

TOMA stands for Top Of Mind Awareness We teach you how to stay on top your clients mind. This is TOMA, from how you present yourself professionally, all the way through how you dress, your timing, your beautiful portfolio, all of this is effective branding so that you are unforgettable so that you are Top Of Mind AwarenessThere are several ways you can start defining your professional image today, just make sure it’s the right image…

Marketing Promotion and Hype• Its easy to create a bad image without even realizing it..

So what you show and put out there…. Do it with care. Once its online it never goes away.

• We don’t just teach you makeup, we focus on teaching you how to market yourself the right way to set the image you want that will attract the right clients.

• Some of the top sites to start building your name are: Face Book, Instagram, Twitter, Blogger, Model Mayhem, One Model Place, Stumbledupon, Shreddit, Google+, Youtube, Vimo, WebEx… the list goes on so be careful and don’t spend a lot of money to be featured on sites that are just hype

Marketing Old School and New School• Don’t get caught up in the old school forms of

marketing yourself, some still are true and good but many are high cost and low return

• In business times have changed and what consumers respond to is different

• Be careful that your not spending a ton on flyers, cards, hand outs that people are not paying attention to or remembering. This does nothing for you, but cost money and kills trees.

As a Certified Your Professional..• Your opportunities are endless• You can travel• You can have your own business• Your options are wide open• Create your own work environment• Do what you really want to do• Live and work the glamorous lifestyle • Be on demand… it’s a good life

NEXT CLASSES BEGIN

• Intro August 5th 5:30-6:30pm On Mon & Wed• Advanced August 6th 5:30-6:30pm on Tues & Thurs• Our classes meet twice per week for 3-4 weeks depending on the level• We also offer workshops for hair design, lash extensions and more• Each of our classes are taught with marketing as your back ground, you are learning makeup while you are also learning to better present and market yourself.

SPECIAL OFFER TODAY ONLY!

Classes are normally $797TODAY ONLY $497

Savings of $300!!!!

COMMITTED TO YOUR SUCCESS

• Business Plan• Marketing Plan• All the legal forms you need as a business owner• Startup Makeup Kit• 500 Business Cards• 2 Page Custom Designed Website• Training on how to market your business online

Your Business KICK START Kit When you sign up for 3 levels:

Pro Makeup Kit