ratings
Post on 05-Jul-2015
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RatingsWhat? Why? How?
Rating Is a measure of viewership of a particular TV programme
What the audience wants?
Do You Like Them?Do You Like Them?
“Demos”
18-49 year-olds
Samples…
Perm
Rating Services
Rating Techniques
TELEPHONE SURVEYSTELEPHONE SURVEYS
DIARIES
ELECTRONIC METERS
RATING1 RATING POINT = 1 % OF VIEWERS / MIN
5 TVs = 100 %
1 TV = 20 rating points for a programme / show
SHARESHARE
Share = 3
HUT levelHUT level
HUT level = 10 >>>
10% of households using TV at the time
Prime Time
Drive Time
THE END
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