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Post on 06-Dec-2014

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Great brands influences lives and create deep emotional links between individuals and businesses. Once a relationship is triggered through an emotion, a brand must grow its relationship with its audience and create a forever evolving journey. Critical to effective brand management is the clear definition of the brand’s audience and the objectives that the brand needs to achieve.

TRANSCRIPT

WE LIKE TO SAYWHAT

WE LIKE

THAT’S WHY FACEBOOK GETS 3 BILLION CLICKS ON“LIKE BUTTON” EACH DAY

IF WE LIKE TELLING PEOPLEWHAT WE LIKE

WHY NOT PUT LIKE BUTTONIN THE REAL WORLD?

VERY EASY

1. I GO TO YOUR STORE

2. I FALL IN LOVE WITH A STYLE

3. I SCAN QR CODE ON MY PHONE

4. IT TAKE ME TO A PAGE I CAN CLICK LIKE BUTTON

5. THEN A POST WILL APPEAR ON MY WALL

NOW EVERYBODY KNOWS THATI AM SHOPPING AT YOUR

STORE

MY FRIENDS CAN COMMENT ON IT AND SEE THE PRODUCT I LIKE

BEST

PRODUCT PAGE WITH A LIKE BUTTON

SOCIAL MEDIABUTTERFLY EFFECTS

READ THE QR CODE

STORES

Postcard

Print Advertising

Email Campaign

s

Smartphones

Database

Email Promotions

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