raz*wat @betagroup: 5 years later

Raz*War

5 Years LaterPierre De Nayer (Founder)

One year earlier…

(Sept 2008)

Raz*War started in a kitchen…

Raz*War Products & Packaging

RazWar invented the

“Shaving as a Service” (SaaS)

Back to the key

Question

Can David beat Goliath? (Using Social

Media…)

56%Raz*War

(% of statements expressed with a positive sentiment)

26% BigRazCo

(% of statements expressed with a positive sentiment)

Shaving Market:There was something to do...

Raz*War invented the idea of online subscription to razor blades

Where we

RIGHT?

[60% of the companies to be

quoted now, have senior

members having subscribed to

Raz*War (back in 2010)…]

Dollar Shave Club:

20 Millions USD increase of

Capital

> 350 000 Customers

Morning Glory

Increase of Capital:

10 Millions Euros

King of Shave

Value: >50 Million Euros

Harry’s

Increase of capital:

125 millions USD!!!

Harry’s

3rd Increase of capital:

75 millions USD!!!

Big Moustache

Increase of capital:

450 000 Euros

Raz*War inspired

>100 companies in the world!*

*Source: GrowthBridge Analysis

What went

Wrong?

5(+1) lessonslearnt

Partnership is key!

Select your shareholders

Compose the right board

Don’t engage to much!

(Give no surety!)

Beware shareholder

agreement

(+1)select the right country

Where are wenow?

Where are we now?

• A recognized brand!

• With profitable sales

• 7 shop interfaces replaced by one

• One ERP (Magento)

• One CRM (Actito )

• 5 markets and more (40 countries)

What do I ask from you?

1. Buy our products (Use code BetaXmas on RazWar.com to get 20% discount)

2. Raz*War needs new partners!

Bccreativity.com

Join the revolution!@razwar

Use code BetaXmas on

razwar.com to get a 20%

discount

Thank You! Pierre De Nayer

+32 478 554 667

Denap@citobi.eu

@pdenayer