rcc - bicycle traveler wants & needs

BICYCLE TOURISM STUDIORiver Canyon Country

January 2013

Bicycle Tourism Niches

•Road Cycling

•Mountain Biking

Road CyclingDay Riders• Destination driven• Diverse ride options

Touring Rides• Multi stages• Credit / self-

supportive• Event driven

Road Cycling

• Experience and challenge

Epic Ride - Scenic Bikeway

Diverse Road Options

Road Cycling

Photo by bikeportland.org

Road Cycling Self-supported Through Riders

Road CyclingCredit Card Touring

• Shorter distance tours• Require hotels and

services

Photo courtesy Greg Lee

Facilities – Road Cycling

• Low traffic• Good pavement• Wide shoulders

Roads good for bicycling

Facilities – Road Cycling

Bike-route signage

Facilities – Road Cyling

Resources signage

Facilities – Road CyclingBike-parking / bike racks

Facilities – Road Cycling

Public restrooms

Facilities –Road Cycling

Water

Facilities – Road Cycling

Bike-friendly transportation options

Facilities – Road Cycling

Visitor information centers

Routes & Itineraries - RoadFood/wine

Routes & Itineraries - Road

Mountain BikingSegments

• Trail Biking

• Cross Country

• Downhill / Gravity

• Freeride / Dirt Jump

• Mountain Bike Touring

Mountain BikingSport Segments

• Trail Biking

• Cross Country

• Downhill / Gravity

• Freeride / Dirt Jump

• Mountain Bike Touring

Mountain BikingSport Segments

• Trail Biking

• Cross Country

• Downhill / Gravity

• Freeride / Dirt Jump

• Mountain Bike Touring

Image: Bicycle Touring Pro

1. Variety and Difficulty of Terrain 2. Number of Trail Miles 3. Scenery 4. Reputation

1. Variety and Difficulty of Terrain 2. Number of Trail Miles 3. Scenery 4. Reputation

Destination Mountain Biking Destination Mountain Biking

Vail, ColoradoVail, Colorado

What Do Mountain Bikers Look For?What Do Mountain Bikers Look For?

OptionsOptions

State College, PennsylvaniaState College, Pennsylvania

Short easy trailsShort easy trails Long epic challengesLong epic challenges

Well Signed TrailsWell Signed Trails

Copper Harbor, MichiganCopper Harbor, Michigan

Excellent Trail Maps Excellent Trail Maps

Mountain Biking

Pump Tracks / Trick Parks

Mountain Biking

Public restrooms and Parking

Mountain Biking

Loops / Amenities

Events - RoadEvent Driven

Events – Road Races

Hood River • Mt. Hood Cycling Classic

Events – Dirt Races

Events - Bend, Oregon

Events – Family Road

Cycle Oregon Weekend Ride

Photo by Jonathan Maus bikeportland.org

Cycle Tourist Wants & Needs

What do cycle tourists want and need?

•Facilities: Road / Mountain

•Business Goods & Services

•Marketing & Communication

Cycle Tourist Wants & Needs

What do cycle tourists want and need?

•Facilities: Road / Mountain

•Business Goods & Services

•Marketing & Communication

Business Goods & Services

Tourist-related signs

Business Goods & Services

Visitor center

Business Goods & ServicesServices at appx 20-mile intervals

Business Goods & ServicesBike shop / Rental(s)

Business Goods & ServicesGuide services and Concierge

Business Goods & Services

Bike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!

Business Goods & Services

Bike-friendly beverage•BEER !?!

Business Goods & Services

Bike-friendly lodging

Business Goods & ServicesBike-friendly lodging

Business Goods & Services

Link in with other tourism

Business Goods & Services

Other Amenities•Amusement Parks•Mini Golf•Big Golf•Local Shopping•Bowling•Interpretive Centers•Unique Natural Features•Museums•Historical Sites

•Hiking•White Water•Rock Climbing•Running•Bird Watching•Hot Springs•Skiing•Etc.

•Hiking•White Water•Rock Climbing•Running•Bird Watching•Hot Springs•Skiing•Etc.

Cycle Tourist Wants & Needs

What do cycle tourists want and need?

•Facilities: Road / Mountain

•Business Goods & Services

•Marketing & Communication

Marketing & Communications

Marketing & Communications

Websites

Marketing & Communications

Articles and Publications

Marketing & Communications

Social Media

Marketing & Communications

Cycling-specific maps

Bicycle Tourism Studio

Scott BrickerBricker Consulting

503.757.8342; ssbricker@gmail.com

Kristin DahlTravel Oregon

503.784.1072; kristin@TravelOregon.com