re-branding a leading super shop of bangladesh '' nandan mega shop"
Post on 26-Jan-2017
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Nandan Mega Shop was one of the renowned Super Shops in Banglades
h but nowadays it going to end up their business. It is going to stop thei
r Business because they have no market power to retain and regain th
e buyers. On the other hand the competitors of Nandan Mega Shop are
doing very well nowadays.
Low Profitability Rate:
Low Daily Sells
40% Less Revenue Than Competitors
Still Unable to meet smart profit range
STP (How can they do it):
Segmentation:
The Segmentation Nandan Mega Shop can be done in following ways:
Consumer of the Residential Areas in Dhaka
The Corporate Consumers
Students and Unmarried People
Targeting
The Targeting Nandan Mega Shop can be done in following ways:
Economic status (Middle Class, Upper Middle Class)
Education (All Educated People)
Age (goods for all ages but buyers will be young to aged people
(18-65+)
STP (How can they do it):
The Positioning Nandan Mega Shop can be done in following ways:
Attractive Brand Message.
Availability of Shops in the close distance of consumers
Make good Relationship to retain the customers.
Promotional Strategies (tools for rebranding):
Advertisements and the Media
Online Shop (E-commerce website)
Google Ads
Facebook Ads
Sell Products According to the Customers Choices
Sell Variety of products
Give discount daily and occasionally
Strong Market Promotion
Build Up regular customers
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