re60

COMPETITOR OF NANO

NANO

Finally Bajaj Auto unveiled its ultra-low-cost car today. With its first step into the four wheel segment market, Bajaj is been aiming the low cost car segment with the likes of Tata Nano. Bajaj Auto is pitching this vehicle as an solution to urban pollution and congestion.

The group displayed the compact RE60 here today. The main stress of the group remained on RE60's high fuel efficiency and low emission of carbon dioxide. But it kept the price tag of the car a secret adding a sense of mysteriousness to the launch of the vehicle. "At Bajaj Auto, we believe the people of the planet deserve much better, much faster," said Rajiv Bajaj, managing director of the group.

RE60 is a 200cc vehicle which is set to enter the same segment of the market as the world's cheapest car. This Indian made car will do 35 kilometres per litre and is believed to emit just 60 grammes of carbon dioxide per kilometre.

The car maker believes the three- wheeler motor-rickshaws as its main customers, but they are happy enough if anyone else would like to take it home with them. The narrow four-seater car will do a top speed of 70 kilometres an hour and weighs just 400 kilo grammes, with Bajaj stressing that it had been designed specifically for urban commuters.

The Tata Nano was launched in 2009 and costs as little as Rs 140,880 rupees ($2,770) for the no-frills model.

Earlier this year, Bajaj abandoned a joint project with France's Renault and its Japanese partner Nissan to develop a low-cost car.