reading busines papers
Post on 31-Oct-2014
800 Views
Preview:
DESCRIPTION
TRANSCRIPT
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Reading The Economic Times
A Step towards
Professionalism
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Flow of the presentation..
How will reading ET help
you in life
Specific things to watch
out for
Building reading habits
for a better YOU
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
The Economic Times
• India’s largest and
World’s second largest
financial daily.
• Daily circulation of over
750,000 copies
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Why read a Business daily-daily?
• Insight into real time changes
happening in business
• Holistic view of ideas and
concepts
• Gives you the edge
• Bible of “case studies”
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Why read a Business daily-daily?
• One activity which gives
you time alone.
• Improve skills –
Vocabulary, business
knowledge, market
information, general
knowledge-quizzing
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
For students
• A practical correlation of
class room theory
• Real time implications of
different business concepts
• Bible of “case studies”
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Understanding the newspaper
Front page: First impression-The major
story of the day will be placed in the
most prominent position and contain a
large, bold-faced headline
News Article: A news article is a report
on an event that has taken place.
Articles may include a byline, body
text, photo, and caption
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Understanding the newspaper….
Feature article: Feature articles
report about an issue, person,
event with added depth and more
background details.
Byline: A byline appears at the
beginning of an article and gives
the writer's name.
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
The menu… what's inside
• Editorial• Standard columns• Supplementary• Letters• Cartoons• Classifieds• Advertisements…
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
The Economic Times
Business news
National Coverage
International feel
Salmon-pink paper
In-depth analysis
Based out of India’s financial capital
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Front page regulars
• Front page–Brands and Business– Economy Finance
and markets– Suddenly Something
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Corporate – News related
to corporate
Emerging Business & IT–
News related to IT sector
Business of Brands: News
related to brands
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
• Economy: News related to economy and related aspects
• Finance & Markets: Financial markets related content
• Editorial: The real serious stuff
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
The regulars: Inside
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
The regulars: Inside
• Political theatre:
Political news
• Cross word
• International
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Monday mania • Pitch report – Brief report
about one specific brand
• Monday Mocha: Feature
articles
• Shipping & Logistics
• Monday musings: Interview
• Dilbert
• Letters from London
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Monday Supplement: Investors Guide
• Stock markets
• Investments
• Economics
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Terrific Tuesdays
• Quick Bytes – news
about recent trends
• Legalese- Law aspects
of Business• Taking stock – News
about top gainers and Losers
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Tuesdays…
• ET High Flier – talks about careers and entrepreneurs
• My eureka moment
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Wacky Wednesday
• Money & Banking
• Face value: news about
a policy
• Current account: news
in a nutshell
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Supplement-Wednesday
• Brand Equity: The benchmark for advertising and marketing
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Thirsty Thursday
• Emerging
Opportunities: Rural
marketing and
strategies
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Freaky Fridays
• Enterprise Quotient:
News about an
enterprise
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Solid Saturdays
• Guest column: Guest
writer writes a column
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
ET in Campus
• Major discounts for college students
• Privilege to attend ETIC Quiz
• Guest lecture series• Cannes Award
screening• Participation in BIG
IDEAS
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
• 98433 79872
• pradeep@finerva.com
• www.finerva.com• www.finervacademy.com
THANK YOU
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
To grab your copy of ET
•Call D. Muruganandam • +91 94452 96522•0422 2523649
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
Top 10 Reasons for Reading a Newspaper
1. My newspaper has never crashed, gone down, or flashed animated ads at me.
2. Anywhere I travel, my newspaper goes with me. I don't need a laptop or a wireless
connection or a PDA.
3. I can read my newspaper while standing, while eating, while riding a bus, but not
while driving my car, which is just as well since I should be paying attention to the
road.
4. If I read a story I like, I can tear it out and save it, and not have to pay to read it 30
days later.
5. I don't have to sign in or customize or register or remember passwords to read my
newspaper. And I often enjoy articles in my newspaper on topics I wouldn't normally
think I'd be interested in.
edventures1 | Professional Development Learning Solutions | www.edventures1.com
Read
ing
Busi
ness
New
spap
ers
- ET
6. My newspaper has high-resolution pictures and type on large pages that load almost instantly, making it easy to browse and enjoy.
7. My newspaper is cheap, disposable and easy to replace. If it's lost or stolen, it's no big deal.
8. My newspaper is not made of unrecyclable toxic materials.
9. If my newspaper makes a mistake, the correction is posted with an explanation. It's not sneakily applied to the original story after I've read it.
10. I can read my newspaper sitting outside on a nice day in the sun, even if a breeze is blowing, because I know how to fold a newspaper.
top related