real estate marketing with social media

Real Estate Marketing with Social Media

Marketing Tools in a New World

Who am I?

• Director of Marketing & Communications at AmeriFirst Home Mortgage

• Website growth• Social media growth• ~10% of business now from ‘me’• To back it up – featured by: HubSpot, LinkedIn, Social

Business Engine, Digital PR Guidebook (PR News), How to Measure Social Media, Jay Baer, more

http://theinboundevangelist.com/about-dan-moyle/dan-moyle-featured-in/

@danmoyle

@danmoyle

Marketing in a New World: Inbound

Source:marketinggovernance.com

Marketing in a New World: Inbound

What is Inbound Marketing?• Inbound marketing refers to marketing activities that

bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

Source: Wikipedia

@danmoyle

Marketing in a New World: Inbound

What is Inbound Marketing?

@danmoyle

Source:hubspot.com

Marketing in a New World: InboundInbound vs. Outbound Marketing

@danmoyle

Source:Flickr user ShoutPut

Social Media in MarketingSocial Media: Don’t “Always Be Closing”

@danmoyle

Be helpful• Answer questions, solve problems• Share success stories• Your customer, not you

Engage in the conversationPromotion rule: 70/20/10• 70% industry news/helpful tips• 20% curated “other” content• 10% self promotion

Social Media in MarketingSocial is as social does – how do YOU socialize?

@danmoyle

6 Social Media Tools and Their Uses

• Website/blog• Video• Facebook• LinkedIn• Twitter• Pinterest

@danmoyle

6 Social Media Tools and Their Uses

Your Internet home base: website & blogA blog is “social”• Content is shareable• Comments are a community• Helpfulness (don’t “always be closing” or selling)

@danmoyle

92% of companies who blogged multiple times a day acquired a customer through their blog

http://www.hubspot.com/marketing-statistics

6 Social Media Tools and Their Uses

Video• Why YouTube is social– Helpful videos (home buying tips to foster trust)– Fun videos (may lead to a viral hit, but don’t focus

on viral)– Home tours

*Hire a professional – good video is vital

@danmoyle

6 Social Media Tools and Their Uses

@danmoyle

Video Tips from the Trenches• Just start – don’t be afraid• Be patient – it’s a marathon, not a sprint• Have the right tools – tripod, audio, lighting• Save money: hire internally when possible• Video is social – think of TV anchors in your home• Video is searched – Google owns YouTube• Embed on your website

6 Social Media Tools and Their Uses

Facebook• Utilize your personal connections– Engage in conversations, birthday wishes

• Personal vs Professional & your splintered audience

@danmoyle

6 Social Media Tools and Their Uses

Facebook: How to create a business page

@danmoyle

@danmoyle

Facebook: How to create a business page

@danmoyle

Facebook: How to create a business page

@danmoyle

Facebook: How to create a business page

@danmoyle

Facebook: How to create a business page

@danmoyle

Facebook: How to create a business page

@danmoyle

Facebook: How to create a business page

@danmoyle

Facebook: How to create a business page

6 Social Media Tools and Their UsesFacebook: How to grow your audience, what to share

@danmoyle

Helpful home buying tipsHome decorating tricksHome buyer success storiesIndustry newsYour website articlesHome listings

6 Social Media Tools and Their UsesFacebook: How to grow your audience, what to share

@danmoyle

PhotosVideo (Link to YouTube)QuestionsLists

6 Social Media Tools and Their Uses

LinkedIn• Connect with other professionals: Become a

thought leader• LinkedIn groups are the golden chalice– Groups connect you with others organically– Be social, not “selly” or spammy

@danmoyle

6 Social Media Tools and Their Uses

LinkedIn: Tips & Tricks

@danmoyle

1. Professional-looking profile picture2. Use your headline creatively (not just a job title)3. Summary: a narrative space4. Contact information: website, email, phone5. Customize your profile (the order is editable)6. Personalize your profile (reading list, interests)

6 Social Media Tools and Their Uses

Twitter• Always on – a constant conversation, but good

connections• Winter storm & a soldier’s return home• Screenwriter’s Karaoke

@danmoyle

6 Social Media Tools and Their Uses

Twitter: Best Practices

@danmoyle

1. Be available: push notifications on your phone2. Conversation: answer replies3. RTs, @ replies, DMs4. DO NOT auto-DM5. Photos create more engagement6. Mix it up!

6 Social Media Tools and Their Uses

@danmoyle

Pinterest

Pinterest is a visual social media platform. According to Pinterest:Pins are visual bookmarks for good stuff you find anywhere around the web or right on Pinterest.

6 Social Media Tools and Their Uses

@danmoyle

Pinterest Facts

6 Social Media Tools and Their Uses

@danmoyle

Pinterest Facts

With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+

Source: mashable.com

6 Social Media Tools and Their Uses

• The home in general, not a listings website• Each “board” can represent a room, style, tip• Use your blog as fuel for pins (traffic to your site)• Pinterest is visual & social – use it• People love their home – help them love it more &

you will win an audience

@danmoyle

Pinterest Tips

Social Media FAQ: Do I Need to Be Everywhere?

• Choose your medium and work it– Visual? Go with Pinterest– Family & friends? Facebook– Random conversations? Twitter

• Selling vs Social – what’s your goal?

@danmoyle

Questions

• danmoyle.com• Twitter: @danmoyle• www.AmeriFirst.com

@danmoyle