real-time intent beyond search

San Francisco| August 13–17

REAL-TIME INTENTPPC Beyond Search

Jonathan MendezYieldbot

San Francisco | August 13–17, 2012 | #sessf

WHAT IS A YIELDBOT?

Yieldbot is a marketplace where advertisers target realtime consumer intent flowing through premium publishers.

@jonathanmendez@yieldbot

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

Yieldbot Real-Time Intent Marketplace Partners

San Francisco | August 13–17, 2012 | #sessf

In the Beginning – SEM Est. 1998

@jonathanmendez@yieldbot

San Francisco | August 13–17, 2012 | #sessf

Expansion of the Intent Arts – Est. 2008

@jonathanmendez@yieldbot

San Francisco | August 13–17, 2012 | #sessf

State of the Intent Arts – Est. 2011

@jonathanmendez@yieldbot

San Francisco | August 13–17, 2012 | #sessf

What is Real-Time Intent?

@jonathanmendez@yieldbot

Targeting what intent a person is exhibiting real-time within a site session.

• Landing• Click-Stream• Exit

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

Not purchase intent – at this time it’s discoveryThere are 11 Ads on this page!

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

Irrelevant Retargeter

Irrelevant

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

How is Real-Time Intent Determined?

Intent is captured using first party site data. Lots of it. Every landing, every click-stream, every exit.

Intent distilled based on historical and real-time analytics that create click-path specific dynamic/real-time match rules.

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

How is Real-Time Intent Purchased?

You buy Keywords (and can use negatives)

Ads run as text on publishers standard above the fold slots

Priced on CPC!

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

How is Real-Time Intent Perform?

Great!

• FURTHER QUALIFIED - ONE STEP FURTHER DOWN FROM SEARCH

• BETTER CONTEXT THAN SERP

• VALUE OF PUBLISHERS BRAND

• EVERY AD IMPRESSION IS RELEVANT

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

Real-Time Might Be Your Best Performing Channel

• 26% higher conversion rate than Google Paid • 326% higher conversion rate than Google Organic

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

Real-Time Has Full Funnel Value

REMARKETINGIntent laden traffic creates

larger cookie pools for retargeted via ad

exchanges

CONVERSIONConversion

Rates beating Search Ads

AWARENESSUnderstanding of realtime intent is driving consumers from Premium

Publishers to Branded Content

San Francisco | August 13–17, 2012 | #sessf

@jonathanmendez@yieldbot

THANK YOU!

Site: yieldbot.comBlog: blog.yieldbot.comTwitter: @yieldbotEmail: info@yieldbot.com