rec 3530 - attraction & tourism management

Recreation 3530: Attraction & Tourism Management Consortium

St. Simons Island s May 13, 2012

What is tourism?

The World Tourism Organization defines tourists as people traveling

to and staying in places outside their usual environment for not more than

one consecutive year for leisure, business and other purposes.

Why Tourism Is Important

• Provides jobs

• Brings in tax dollars

• Attracts restaurants, festivals, sporting events, retail and cultural venues

$1.8 trillion: Economic output generated by domestic and international visitors in 2010.

14 million: Jobs supported by travel expenditures.

$188.3 billion: Wages shared by American workers directly

employed by travel.

1 out of 9: US jobs that depend on travel and tourism.

No. 5: Where travel ranks in terms of employment, compared to other major

private industry sectors.

1.9 billion: Number of trips that Americans took for business and

leisure purposes.

59.7 million: Number of international arrivals in the US in 2010, including 26.4 million from overseas markets.

Travel is among the top 10 industries in 48 states and D.C. in terms of

employment.

In 2010, direct spending by resident and international travelers in the US

averaged $2 billion a day…

…$86.6 million an hour…

…$1.4 million a minute…

…and $24,000 a second.

Statistics gathered from the U.S. Travel Association's “Answer Sheet,” based on most recent data available.

What is a CVB?

Convention & Visitors Bureaus are destination marketing organizations charged with

promoting tourism.

CVBs promote the development and marketing of a destination,

focusing on convention sales, tourism marketing, and services.

CVBs represent the hotels, facilities, attractions,

restaurants and other providers serving travelers.

Our Mission Statement

The mission of the Convention and Visitors Bureau of Dunwoody is to generate economic development for

Dunwoody by effectively marketing the facilities of the community and the surrounding areas as a preferred

business, convention and tourism destination. The Corporation is the visitor's and meeting professional's trusted partner - the heart, soul and energy of our

destination. We drive economic success and enhance the quality of life in our community.

For visitors, CVBs are like a key to the city. As an unbiased resource, they can serve as a broker or an official point of contact for convention, business and

leisure travelers. They assist planners with meeting preparation and encourage business travelers and visitors alike to

visit local historic, cultural and recreational sites.

Why CVBs Are Valuable

• Offer unbiased information about a destination’s services and facilities

• Save visitors time and energy, as they are a one-stop shop for local tourism interests

• Provide the full range of information about a destination

• Most services provided by CVBs cost nothing

Think of these companies…

We market entire destinations.

How We‘re Funded

Most CVBs are funded through a combination of occupancy taxes, membership dues, improvement districts and government

resources.

Hotel/Motel Tax (also known as bed tax)

In Georgia, cities generally collect between 5% and 8% in bed taxes.

Tax Code (48-13-51)

H/M tax collected must be used for product development and

tourism promotion.

Usually goes to the Convention & Visitors Bureau or Chamber of Commerce.

Hawaii Convention Center, Honolulu

Independence Visitor Center, Philadelphia

Power & Light District, Kansas City

How We Market Dunwoody

• Print advertising • Online advertising

• Social media • Public relations

• Direct selling • Co-op marketing

• Trade shows • Promotions

• Sponsorships

Social Media

Public Relations

Direct Selling

Promotions

Cooperative Marketing

Working with the competition!

Sponsorships

So, what can you do for a CVB?

Two areas from which you’ll need to choose…

Marketing (…what Katie and Kim do…)

• Public and media relations

• Ad creative & placement

• Film productions

• Promotions & promotional items

• Online marketing

• Social media

Goal is to positively impact the local economy by increasing leisure

travel visitation to Dunwoody.

Sales (…what I do…)

• Direct sales (face-to-face)

• Trade shows & conferences

• Meeting planner receptions

• Workshops

• Itinerary coordination

• Bids/proposals

Goal is to positively impact the local economy by booking meetings, conferences, seminars, reunions, weddings, room blocks and other

events in Dunwoody.

If you like to travel, destination sales is probably a great fit for you…

Chicago New York City Fort Worth Birmingham Charlotte San Jose Las Vegas Nashville Dallas Kansas City Memphis

Palm Springs, CA New Orleans, LA Columbus, OH Washington, DC

Questions?

…break!…

How did I get here?

What are my most memorable projects and events?

What should you do to prepare yourself for a career in tourism?

Where should you look for a job after college?

Hotels & Resorts

Cruise Industry

Adventure Travel & Ecotourism

Parks & Rec: Planning Areas & Facilities

Natural & Cultural Resource Management

Meeting & Event Planning

What are realistic salary expectations and leadership

positions across the industry?

10 Not-So-Normal Trends in Tourism…

Procreation Travel: Ooh, baby!

Babymooning

Mancations

Disaster Tourism

New Age Tourism

Poorism …also known as slum tourism…

Thanatourism …also known as dark tourism…

Voluntourism

Riot Tourism

Active Tourism

Familiarize yourself with these organizations:

Other questions?

Thank you for your time and interaction!

Andy Williams, TMP 2 Ravinia Drive, Suite 120

Atlanta, GA 30346

AndyW@CVBDunwoody.com s (678) 244-9804