reception theory
Post on 01-Nov-2014
6 Views
Preview:
DESCRIPTION
TRANSCRIPT
-Reception Theory is the way individuals receive and interpret a text.
-The theory emphasizes the readers reception of a text and how individual circumstances, like gender, age and ethnicity all affect their reading.
-Stuart Hall is one of the main proponents of reception theory, his ideas are to do with the relationship between a text and its audience.
-A text is encoded by a producer, and decoded by the readers.
-Preferred reading is when producers use recognised codes and conventions which draw upon audiences expectations. Producers are able to position the audience and create agreements on what the text means.
top related