recruiting a top-notch sales team: newly discovered approaches

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SELLING TO A SALESPERSONRecruiting a top-notch sales team

Logan McCune, MBA, SPHR, GPHR Northwestern Mutual

NORTHWESTERNMUTUAL

STRATEGICCONSIDERATIONS

TACTICALEXECUTION

AGENDA

BURNING QUESTIONS

“HIRING GREATSALES TALENT IS

BRUTALLY HARD.”SellingPower

"We have this myth that extroverts are better salespeople. As a result, extroverts are more likely to enter sales; extroverts are more likely to get promoted in sales jobs. But … the correlation's almost zero. It's really quite remarkable.”

Daniel Pink in To Sell is Human

NORTHWESTERNMUTUAL

STRATEGICCONSIDERATIONSOVER

ALL

CULTURE

PHILO

SOPH

Y

EXECUTION

TACTICALEXECUTION*McCune, L. (2013). Global recruiting – align your recruitment strategy with your organizational goals and the global market . Global HR

Practitioner Handbook, 153-168.

Adam Grant in Give and Take

“It didn’t matter whether the salespeople were conscientious or carefree, extroverted or introverted, emotionally stable or anxious, and open-minded or traditional. The defining quality of a top salesperson was being a giver.”

LOGAN.MCCUNE@NM.COM 503-445-5433

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