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Active Sourcing, Xing, Linkedin
Post and Pray Recruiting
Future
Recruiting in Germany Some Fact & Figures
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Let me introduce myself briefly
Sourcing in Germany
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Let me introduce myself briefly
Recruiting in Germany
Editor of the
Recruitment Buzz:
The recruitment newsletter
with the largest reach in
Germany - more than 8000
subscribers
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Let me introduce myself briefly
Recruiting in Germany
Moderator of the
Recruiter Community:
Group within XING, catering
the largest recruiter
Community in Germany with
4500+ recruiters
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Let me introduce the ICR briefly
Recruiting in Germany
Research Consulting & TrainingCorporations:
How to improve their internal recruitment in order tobecome competitive?
Solution Providers:
How to be successful in the German speaking market?
Jobboards Multi Channel Posting
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Recruiting in Europe
Europe:
One Continent – One Recruiting?
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Recruiting in Europe
Europe: One Continent – One Recruiting?
Unemployment Rates
> 10%
7-10%
< 7%
> 20%
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Recruiting in Europe
Europe: One Continent – One Recruiting?
Employment Outlook
> 5-10%
1-5%
< 1%
> 10%
Source: ManpowerGroup Global Employment Outlook Q3 2014
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Recruiting in Europe
One Continent – Different Labour MarketsMost difficult to fill jobs
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Recruiting in Europe
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Some insights into corporate recruitment in Germany
● Current topics in German Corporate Recruiting
● How is the recruitment in Germany organized?
● What are the Sources of Hires?
● How proactive is the recruitment in Germany?
● What Social Media Platforms are used?
Recruiting in Germany
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Spotlight on
Recruiting in Germany
Recruiting in Germany
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Fact & Figures of the German Labor Market
Labor Market in Germany
Size of the German inhabitants: around 82 millionSize of the German labor force (both employed and unemployed): around 40 million
Thereof: 21.6M male & 18.4M femaleThereof unemployed: 1.3M male & 1.0M female
Source: Eurostat 2012
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Trends in the German Labor Market
Labor Market in Germany
● Within the next 5-10 years the overall labor force is expected to shrink significantly as the labor force is one of the oldest in Europe.
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Trends in the German Labor Market
Labor Market in Germany
● Birth rates have been dropping for years and the growth of total population is based on a growing number of immigrants.
● In 2011 about 19% of the total population had an immigrant background.
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Hot Topics in Recruitment
Recruiting in Germany
Employer Branding
Recruiting Experienced Professionals
Professionalization of the Recruitment
Social Media Recruitment
Recruitment Metrics
Talent Relationsship Management
Hiring New Staff
Relationship to Hiring Managers
Referral Programs
ATS
All otherSource: ICR Study „Quo Vadis Recruitment 2013?“
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Recruitment Cockpit Germany
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Recruitment Cockpit Germany
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Recruitment Cockpit Germany
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Recruiting channels:
Where employers communicate their openings?
Recruiting in Germany
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Recruiting ChannelsWhere do Employers communicate their openings?
Figures in %Source: ICR Study „Quo Vadis Recruitment 2013?“
Online Jobboards
Company career site
Social Business Networks
Federal Agency for Labor
Fairs (university, trade etc)
Employee Referrals
Social Private NetworksPrinted media
Agencies
External Sourcing Providers
RPO
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Recruiting channels:
Where do hires come from?
Recruiting in Germany
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Recruiting ChannelsWhere do hires come from?
Source of Hires
Figures in %Source: ICR Study „Quo Vadis Recruitment 2013?“
CV Databases
External Sourcing Provider
Internal candidates
Fairs (university, trade etc)
Employee Referrals
Agencies
Social media (Xing, Linkedin)
Company career site
Online Jobboards
Printed media
Federal Agency for Labor
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Recruiting ChannelsWhere do hires come from?
Source of Hires
Figures in %Source: ICR Study „Quo Vadis Recruitment 2013?“
0% 5% 10% 15% 20% 25% 30% 35% 40%
Messen (Hochschul-, Industrie-,…
Bundesagentur für Arbeit
Stellenanzeigen Printmedien
Interne Bewerber
Personalberatungen
Mitarbeiterempfehlungen
Social Media Netzwerke
Stellenanzeigen eigene Karriereseite
Stellenanzeigen Onlinejobbörsen
2013 2012 2011 2010
Online Jobboards
Company career site
Social networks
Employee Referrals
Agencies
Internal candidates
Printed media
Federal Agency for Labor
Fairs (university, trade etc)
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Organization of Recruitment
Recruiting in Germany
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Organization of RecruitmentCentral vs. Decentral Organization Use of organizational form
Number of Statements
Everything central
Candidate management central with short list, decentral final selection with HR BP support
Candidate management central with short list,, decentral final selection Hiring Manager only
Combination of all above
Candidate management central, decentral final selection
Completly decentralized
Source: ICR Study „Quo Vadis Recruitment 2010?“
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Organization of RecruitmentCentral vs. Decentral Organization Use of organizational form
Number of Statements
Everything central
Candidate management central with short list, decentral final selection with HR BP support
Candidate management central with short list,, decentral final selection Hiring Manager only
Combination of all above
Candidate management central, decentral final selection
Completly decentralized
Source: ICR Study „Quo Vadis Recruitment 2010?“
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Funding of Recruitment
% of Statements
Source: ICR Study „Quo Vadis Recruitment 2013?“
6%
7%
9%
19%
30%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Profit Center
Fee per Hire
Fee per Service
Central Budget for HR Marketing, Costs for Recruitingdecentral
Central Budget for HR Marketing, Costs for Recruitingdecentral plus additional cost caused by Hiring Managers
Central Budget
Who is paying the Recruitment Bill?
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Personalreferenten als Teil ihrer normalen Tätigkeit
Nur dezidierte interne Recruiter
Mischung aus Personalreferenten und internen Recruitern
Dezidierte externe Recruiter
Mischung aus internen und externen Recruitern
Recruiting ist teilw eise outgesourced
Recruiting ist vollständig outgesourced
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
2010
2009
Who is recruiting?Who is recruiting?
Operative recruiting in Germany
Statments in %
HR Managers as part of their normal job
Dedicated internal recruiters
HR Managers as part of their normal job in cooperation with dedicated internal recruiters
Dedicated external recruiters
Combination internal and external recruiters
Recruiting is partly outsourced
Recruiting is completely outsourced
Source: ICR Study „Quo Vadis Recruitment 2010?“
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Candidate Management
How are candidates managed? TOP 10 ways
Usage in % Source: ICR Study „Quo Vadis Recruitment 2013?“
2%
3%
3%
6%
7%
7%
10%
10%
12%
19%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Umantis
I-Grasp (Stepstone/Lumesse)
Persis
Taleo
d.vinci
REXX
SAP E-Recruiting
Access or Excel
No Software
Self developed solution
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Candidate Management
TOP 10 external ATS Solutions used
Usage in % Source: ICR Study „Quo Vadis Recruitment 2013?“
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Taloom (Softgarden)
Peoplesoft
HR4You
Umantis
I-Grasp (Stepstone/Lumesse)
Persis
Taleo
d.vinci
REXX
SAP E-Recruiting
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How proactive is the recruitment in Germany?
Recruiting in Germany
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Level of Pro-Activeness
Usage in %
Proactivity
Recruiting in Germany
In our company
...we post our jobs (online or print) and wait for responses.
… in addition to the above, we actively search for candidates
within Social Media (Blogs, Twitter, Xing, LinkedIn, Facebook
etc.)
...we search exclusively on a proactive basis
Not at all Small extent Moderate extent High extentVery high extent
This decribes the situation in our company..
Source: ICR Study „Quo Vadis Recruitment 2013?“
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The use of social media platforms for recruiting (average)
Social Media platform use
Usage ( 1=not at all bis 5 =very high extent)
Recruiting in Germany
Source: ICR Study „Quo Vadis Recruitment 2013?“
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The use of XING and Linkedin for Recruiting by Direct Employers
Use of XING and Linkedin
Recruiting in Germany
Source: ICR Study „Quo Vadis Recruitment 2013?“
4,8% 5,3%
8,3%
10,0%
19,0%
25,6%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
2010 2011 2012
Nutzung des sozialen Netzwerkes für Recruiting (Ausprägung "trifft immer zu")
Linkedin Xing
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Overview of the Jobportal Market (employers view)
Recruiting in Germany
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Overview of the Jobportal Market (applicant's view)
Recruiting in Germany
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Recruiting in Germany
Be successful in Germany‘s recruitment market with theInstitute for Competitive Recruiting, Heidelberg
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Recruiting in Germany
Consulting on the German speaking labor and recruitment market:
● Facts & Figures on the Recruitment landscape in Germany, Austria & Switzerland
Empirical studies (market intelligence) on the recruitment markets, job board quality, recruiting, channels, source of hire etc.
● Strategy consulting
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What kind of information the ICR could provide to you?
Information and detailed data on:
● Labor Market
● Recruiting Landscape
● Systems (e.g. ATS) Usage
● Legal/Commercial Framework
● Collaboration Partners
● Distribution Partners
● Communication/Multiplicators
Recruiting in Germany
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What kind of information the ICR could provide to you?
Example content information and detailed data on:
● Communication/Engagement/Multiplicators
· What are the important events within the HR/recruitment area?
· What are significant (online) media, publishers, blogs, networks within the HR/recruitment area?
· What are the (online) networks or groups within the HR/recruitment area?
· Who are the recruitment (opinion) leaders worth to connect with?
· Who are the solution specific (opinion) leaders worth to connect with?
Recruiting in Germany
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Your Chance to more awareness in the heart of the recruiter community
Recruiting in Germany
Advertisements in the Recruitment Buzz (8000Subscribers from the recruitment area,monthly):
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Wolfgang BrickweddeDirector Institute for Competitive Recruiting
Tel.+49 (0) 6221 7194007Tel.+49 (0) 160 7852859
email: wb@competitiverecruiting.de
Q &A
What would you like to know about recruiting in Germany?
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Consulting based on empirical research
Strategy Etablishing new Processes Optimization of existing Processes
» Workshops
Training (Recruiter & Hiring Manager) Benchmarking Online Surveys
The Institute for Competitive Recruiting (ICR) consults companies on recruitment performance management. The ICR is acting as a platform for improving the recruitment function in Germany. This is achieved by facilitating the development of commonly used standards and benchmarks for recruitment processes. In addition, the ICR is exploring improvement areas and consulting in the steps of sourcing, selecting and hiring of new employees.
ICR
Recruitment Performance Management
Services
Let's make your recruitment competitive!RESEARCH – CONSULTING - REALIZATION
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