redefining instructional design

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Opening keynote at IADIS eLearning 2009 in Algarve, Portugal

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Re-thinking Instructional Design

Re-thinking Instructional Design

Sustainability

Catnip

Learnscapes

Meta-learning

jaycross.com

Chestnut Street, Marina District, San Francisco

8

Paintings of Charles Sheeler

9

Now

Accelerating Change

19801750-8000

Fieldwork Clockwork Network

Span of European Civilization

-2600

-24,000 1860

Sustainability

Karl-Erik SveibyProfessor, Knowledge ManagementHanken Business SchoolHelsingfors, Finland

Flat societyEveryone leadsConsensus decision-makingGender equalityRespect for knowledgeRespect for one anotherIn it for the long haulClear cultural norms

Treading LightlyThe Hidden Wisdom of the World’s Oldest People

Post-hierarchyNo royaltyNo chiefsNo armiesNo warsNo priestsNo bureaucratsNo burglarsNo policeNo taxes

50% time spent on knowledge

BaayamiTex SkuthorpeTreading Lightly

Learning Stories Campfires Community

Learning Journey 18 years 26 countries Holistic

Sustainability

Catnip

Learnscapes

Meta-learning

Reconceptualizing Learning

DesireOutcomesIntentEnvisionBecomingWant

ConverseCollaborateInteractNetwork

TryExperienceExploreImitateMimic

AccessFindSearchReference

CreateInnovateImproviseInvent

DoPerformAct

CreateAccessTryNetworkIntend

Perform

Create

Access

TryNetwork

Intend

Perform

CreateAccess

Try

NetworkIntend

Perform

CreateAccessTryNetworkIntendPerform

New Hire Sales Training

Selling @ $5 million/year

One-weekworkshop

15 monthsHired MakingQuota

One-weekcase study

eLearning Coaching

Revised sales training

Revised sales training

Create

Access Try

Network

Intend Perform

Before

After

Time saved

15 months

6 months

9 months

Achieved quota in 6 months instead of 15

1440 x ¾ x $5 million = $3.5 billion

Incremental revenue

120 hires/month = 1440 hires/year

9 months = 3/4 year

quota attained = $5 million

$3,500,000,000

What’s your elevator pitch?

Sustainability

Catnip

Learnscapes

Meta-learning

Learnscape

Business environment

Learnscape

Bet

a

• Bringing new members up to speed with the community’s technology.• Identifying and spreading good technology practices.• Supporting community experimentation.• Assuring continuity across technology disruptions.• “Keeping the lights on” (including backups, permissions, domain registrations).

Learnscape architect

producers, moderators, reporters, bloggers

connectors, wiki gardeners, internal publicists, news anchors and performance consultants.

writer, presenter, tech, designer

performance consultant and coachbusinesspersonemerging tech & fit with learningunderstand adult & organizational learning

steward & community builder

Instructional Design Roles

Embedded learningVisualChunksReflection

PsychologyEngagementAmbiguityFun

InfrastructureLightweightOpen sourceReady to go

Organizational cultureNurturingOpennessFlattening

Business visionContinuous improvementStrategic flexibilityCustomer learning

Change managementStakeholder supportRole re-definitionBuy-in

AccessMobileGames24/7

FormsCommunitiesLearnscapesSocial nets

Learning sciencesMeta-learningExperience designInformal learning

Sustainability

Catnip

Learnscapes

Meta-learning

Become a Chief Meta-Learning OfficerBy Jay Cross and Dr. Clark QuinnChief Learning Officer magazineMay 2009

CLO/togetherLearn Meta-Learning Inquiry

How many people work for your organization?

US Europe

1-99 14% 18%

100-999 35% 12%

1000-9999 32% 62%

10,000+ 19% 8%

n = 44 39

togetherLearn/CLO Meta-Learning Survey, May-June 2009

Our corporate culture values... U.S. Euro

Transparency and openness 37 63Sharing and cooperation 51 62Innovation and experimentation 41 72Collaboration and teamwork 71 57Bottom-up ideas and initiative 40 45

togetherLearn/CLO Meta-Learning Survey, May-June 2009

CLO makes decisions about... U.S. Euro

Training 89 69Coaching, informal 62 56Knowledge management 41 44Organization development 64 59Performance support 41 43Communities of practice 30 38Customer learning 25 18Partner learning 18 21Learning process 43 54

togetherLearn/CLO Meta-Learning Survey, May-June 2009

CLO involved in decisions about U.S. Euro

Expert locator systems 20 23Social network infrastructure 30 36Wikis, blogs, search 34 36Access to net, YouTube, Twitter 30 41Coupling learning and strategy 70 51Corporate strategy problems 56 41Major business change programs 36 38

togetherLearn/CLO Meta-Learning Survey, May-June 2009

My organization... U.S. Euro

Welcomes innovation 43 67

Encourages reflection 20 56

Tolerates mistakes 28 45

Shares information 43 51

Fosters learning for all 41 64

Experiments with new ways 51 42

Works across departments 52 28

togetherLearn/CLO Meta-Learning Survey, May-June 2009

Our people... U.S. Euro

Understand link to firm 36 71Talk about outside trends 28 35Think more than a quarter ahead 33 50Growing fast enough to keep up 14 45Can blog and wiki 22 37Rely on in-house forums 16 37Use IM or Twitter 11 24Can locale in-house experts 23 54

togetherLearn/CLO Meta-Learning Survey, May-June 2009

jaycross.com

Beginning End Middle

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