rediscover acquisio reporting

BRIGHT IDEASSTART HERE.

2015 SUMMIT MONTREAL | JULY 29+30

Rediscover Acquisio Reporting

MEET THE SPEAKERS

David SullivanDirector of Client Services, Acquisio

Gerry RoutledgeSenior Sales Engineer,

Acquisio

Xurxo VidalCo-Founder,

Bloom Search Marketing

What’s New in the Report Center?The hits just keep on coming…

Five New Preconfigured Report Templates

Top Keywords and Top Ads

Past Month Performance Overview

Past Month Detailed Performance

Month to Date Detailed Performance

Past Month Comprehensive Report

Use these report as-is, or duplicate them and edit them as you see fit.

Dynamic Text in Report Header {ClientAccountName}

Saving Changes is No Longer Automatic

Email Notifications in the Language of the Client Account

BONUS!Email reply address is now the agency

GDN Demographics Data for Campaigns & Ad Groups

GDN Demographics Gender & Age Range

Surfacing and Analyzing Info with the Pivot TableReorganize Your Report Data to Make it POP

for Your Clients

What Does the Pivot Table Do?

• Allows you to group sets of data based on dimensions such as names, provider accounts, time intervals, and custom categories. The results appear in a data grid.

• Dimensions can be campaigns, ad groups, keywords, text ad components, Max CPC, Quality Score and many more.

• Use it to surface Doubleclick Display data• Use it to analyze custom data imports• Loads of fun for the whole family!

Pivot Tables and One-to-Many Report Templates

The selected campaigns don’t exist so… Oops!

Use “Entire Account” with One-to-Many Reports

Add More Dimensions with “Add Group”

Choose Columns, Dates, Publishers and Categories

Pivot Tables Surface DoubleClick Display Metrics

DoubleClick Categories Become Display Dimensions

Analyze Keyword Performance by Quality Score

Analyze Creative Performance

I TOLD you this was fun for the kids!

Create Custom Groups with the Categorizer

Preview the Selection with “Item List”

Reuse Categorizer Definitions Against Other Entities

Apply Categorizers to

Ad Groups, Keywords and

more..

Combine Categorizers in Multiple Groupings

Multiple Text Snippets Can Be Synonyms

Categorizer Word Matching Tip:

• Terms entered without quotes must be distinct words in the entity being scanned.Word separators can be spaces, underscores, or hyphens.The term Acquisio must exist as a complete word in Acquisio_Campaign, or Acquisio Branded Terms.

• Enclosing a search term in quotes performs a substring search. “ACQ” will be matched with Acquisio_Campaign, MyAcq, and LeadAcquisition.

Reporting on Custom Google Analytics Imports

Device-Type is Inserted at the Ad Group Level

Use the Pivot Table to Report on Device by Publisher

Combine GA’s Geo and Device Dimensions

Summary

• Use your imagination to find applications for the Pivot Table• Create detailed tables for Campaign Management analysis• Use the Categorizer to create “Overview” tables for client reports• Create reusable categorizers for clients in specific verticals• How are we doing with sports cars?• How are we doing with consumer electronics?

Thank you!

Acquisio Reporting – An Agency Perspective

Rapid Chart & Graph TestingSpend Less Time On Reports,

More Time On Making Clients Money.

Acquisio Eliminates Excel Pain

Excel = tons of time. Acquisio = Drag and drop in minutes

Account data ready to go so you can test different charts and graphs on the fly

Makes it easy to propose reporting elements to clients

Reduces team time on reporting, leaves more time to optimize campaigns & engage clients

Build your own internal dashboards (coming up)

Bonus benefit: Reduces Carpal Tunnel Syndrome

TemplatingBuilt Some Killer Reports?

Rinse and Repeat!

Scaling Reports Made Simple

KPI DashboardsFinally, Something You Can Set and Forget!

Budget Pacing

Dimensions Tab By Campaign Group

Week Over Week Trending

Find Best Performing Ads With Pivot Tables

No More Saturday Reporting

Enjoy All That Extra Time!

Thank you! Questions?

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