referron keynote prezzo
Post on 22-Jul-2015
80 Views
Preview:
TRANSCRIPT
Referron stemmed from a pain in our business that needed to be solved
BSI
BSIInnovation(grants and
capital)
ADIStrart Up Incubator
BSI Learning
BSI People
Ark Total Wealth
LIQUIDITY FINANCE
• BSI was created to help innovators and entrepreneurs grow by offering a range of services that they needed.
• Over the past 14 years BSI has built and acquired a range of independent businesses, each with their own culture and management
• Although referrals were made between the group – there was no easy way to track and measure those referrals , and therefore reward the rainmakers!
Value of Referrals
‣ A loyalist is your best customer
‣ A referral is your second best customer
Referrals provide the highest close ratio of any sales lead
Trust in recommendations
100
84
67
If buyers receive a personal recommendation,
will trust it
will act on it
2013 Nielson Trust in Advertising Report
100
27
8
If buyers see ads on social networks,
will trust it
will act on it
2013 Nielson Trust in Advertising Report
Trust in social advertising
The Problem with Referrals
‣ People drop the ball and don’t make a connection
‣ Connectors don’t link both parties effectively
‣ Data on the referral isn’t tracked by anyone
‣ Businesses don’t reward connectors
Referrals don’t scale for four reasons:
‣ Download and signup
‣ Update your profile
‣ SMS or email connections
‣ Refer within groups or from external contacts
The app
‣ Manage the referral process in the app or on the website
‣ Customize website status labels for each stage
Manage the process
‣ Measure KPIs through dashboard
‣ Identify your most active referrers
‣ Top level analytics for group administrators
‣ Link referrals to accounting and CRM systems
‣ Export data to CSV
The Engine
‣ Access your data via a documented API
‣ Measure intra-group referral activity
Manage Organizations
Grouping of users for organizational insights
Shaping & Scaling with Referron
Effectuate the referral
Track the life of the referral
Rewardthe referral
Shape consumer behavior and scale referrals
Referronreferrals you can trust
AustraliaIvan Kayeikaye@bsi.com.au+61 413339888
USADouglas Chrystalldchrystall@referron.com+1 (781) 325-3414
top related