reflexology and marketing of it 1.5 ceus ncbtmb dr bryan
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Reflexology and Marketing of it
1.5 CEUs NCBTMB
Dr Bryan Hawley
Who is this dude?
Housekeeping
Notes, test, and recording will be sent out
within 24 hrs
Certificates will be emailed
1 week out
Questions
All presented tonight is based off OUR OWN
CLINIC system
Email (info@drbryanhawley.com)
Lets begin
copy right 2010 Dr Bryan Hawley
TOP 9 Myths of Reflexology
1. Don’t do Pregnant Women
This is untrue. However I would get a referral for someone with an unstable
pregnancy.
Under normal circumstances Reflexology and help restore and maintain
homeostasis throughout pregnancy.
2. No Babies Allowed!
Reflexology is really safe for everyone including babies. We are all creatures
of energy and even babies have channels that get blocked or disrupted.
Especially those that have had complicated births. Usually babies and
children respond rather quickly due to the disruption not being able to build
up over years like it can in adults.
Colic and other illnesses have been known to respond rather well.
3. Diabetic people cannot have Reflexology
Unless there is open wounds and ulcers people with diabetes can
get relief from organ stimulation and other benefits from
reflexology. When working with a diabetic most practitioners
usually make sure that the client is well nourished prior to
receiving a treatment and also keeps juice and or crackers on
hand for after sessions. This should be true with any form or
massage and diabetics.
4. Reflexology only deals with the feet
Definitely not true. Feet, ears, and hands all play a role in
reflexology. There are many “circuit board centers” located on
our bodies that can stimulate organs and energy flow. Not just
the feet.
5. Needles and other instruments are used in reflexology
Again not true. The hands are the main tools used. The reflexologist has to
develop a tactile sense to determine which areas are blocked and also know
how do deliver just the right amount of pressure for each area. There is also
said to be an energy transference from the practitioners hands to the feet or
other areas being worked. This transference helps guide the energy of the
client and unblock channels.
6. Don’t do it if you are ticklish
Funny but not true either. The practitioner will use just the right amount of
pressure so as not to induce pain or tickle. Also when first starting there will
usually be broad strokes and initially just hands holding the feet so as to
desensitize the area and get the client used to being worked on.
7. If I stand on my feet all day on concrete reflexology is not going to work on
me
If this is the case then you should definitely see a reflexologist and have your
feet worked on. If not just for local stimulation of blood flow and muscle relief
the lower limb channels for energy and blood flow are more than likely blocked
or impeded. A reflexology session on those “tired dogs” can really help
8. Reflexology is all myth
This form of treatment has been around long before “modern scientific
medicine” and has stood the test of time. There is deeper innate healing and
connections happening that we don’t fully understand. That doesn’t mean it is a
myth.
9. Reflexology should not cause pain
True and false. The goal is to cause stimulation of organs and systems and
unblock any energy channels. Sometimes when unblocking a point that has been
clogged for a long time there can be a little discomfort. But it will quickly
subside when it is released.
The origins of Reflexology evidently reach back to ancient
Egypt as evidenced by inscriptions found in the
physician’s tomb at Saqqara in Egypt. The translation of
the hieroglyphics are as follows: "Don’t hurt me." The
practitioner’s reply:- " I shall act so you praise me. "
In the early 1900s Dr. William Fitzgerald published several articles he had written and termed
“zone analgesia”. He and Dr. Bowers co wrote a book entitled “Relieving Pain At Home” in 1917
He called his work Zone Analgesia where pressure was applied to the corresponding bony
eminence or to the zones corresponding to the location of the injury. He also used pressure
points on the tongue, palate and the back of the pharynx wall in order to achieve the desired
result of pain relief or analgesia. He made use of the following tools: elastic bands, clothes
pegs and aluminum combs, on the hands, surgical clamps for the tongue, nasal probes and a
regular palpebral retractor for the pharynx, He was responsible for formulating the first chart
on the longitudinal zones of the body
Eunice D. Ingham, a Physical Therapist, worked closely
with Dr. Riley and was fascinated by the concept of Zone
Therapy and started developing her foot reflex theory in
the early 1930's. She had the opportunity to treat
hundreds of patients where each reflex point of contact
had been carefully and thoughtfully checked and
rechecked until with all confidence she was able to
determine that the reflexes on the feet were an exact
mirror image of the organs of the body. Dr. Riley
encouraged her to write her first book entitled "Stories The
Feet Can Tell" where she documented her cases and
carefully mapped out the reflexes on the feet as we know
them today.
Keep in mind, even though Reflexology (or Zone
Analgesia) was first brought to the Western Limelight
by the medical community it has for the most part yet
to become scientifically validated
However in clinical cases individuals swear by it, and
actually strongly insist that reflexology is solely
responsible for reducing imbalances and blockages
resulting from chronic illness.
http://www.reflexology-research.com/
A lot of clinical subjects have noted
that once the detoxification process
starts during the reflexology session,
sometimes they can feel slight
discomfort, emotional mood swings,
body temperature changes, and even
lethargy just to name a few.
Keep in mind this is similar to reports
when doing a general body detox.
Reflexology is based off the theory of the body’s
Innate ability to heal itself. Many professions
Osteopathic, Chiropractic, Naturopathy and others
have similar beliefs.
This Innate ability is governed and regulated by
the body’s energy, chi, life force etc.
Reflexology is based off the principle that there
are 10 longitudinal lines (5 ea. foot) called Reflex
zones. These link the body’s energy pathways and
reflect upon all corresponding body parts and
organs.
There are also 4
Transverse lines on each
foot, further dividing the
body into 4 quadrants.
This is the body’s natural state, to be in a state
of homeostasis.
When one speaks of Reflexology
the natural tendency is to think
of FEET.
Now if you really think about it
each foot has
: Over 7000 nerve endings
: 107 ligaments on average
: 26 individually movable bones
: 19 Separate muscles that
govern over 1000 different
coordinated movement
patterns.
According to the principles of
reflexology the feet
represent every organ and
every body part.
Some basic facts:
Lungs are on each foot
Kidneys on each foot
Liver is on the R foot
Heart is on the L foot
In fact most of the entire R
side of the body is
represented on the R foot
Likewise the L side is on the L
foot
Which part of the Thumb to use
1. Put your hands palm together in front of your face and look at the tops of your thumbs
2. Roll thumbs together at the top slightly so the nails are just touching
3. Feel the part of your thumbs where they are touching each other just on the inside at the top.
This is the part of the thumb to use when thumb walking,
the inside edge of the very top of your thumbs
Thumb Walking Technique
1. Hold a pen or similar shaped object with one hand
2. With the other hand, put your thumb on the pen touching it with the part of the thumb described in the previous slide
3. Bend your thumb at the distal joint
4. Now without moving anything else, simply straighten your thumb making sure that it stays in contact with the pen and slides on the pen.
You will notice two things- your thumb crept slightly forward- you are now able to apply a little bit of pressure
with the part of your thumb that is touching the penrepeat; Bend, unbend, bend, unbend
Interphalangeal joint
Keep in mind that some people will like a lot of pressure with your thumb
Some won’t but don’t go too light because then you may end up tickling them.
Try and find a happy medium where the client can simply relax and have the
treatment still be effective.
Look for the 3 G’s as well
Getting a baseline for the energetic
pulse
Start by simply holding the persons
hands for feet gently but firmly before
you begin.
Note what you see and feel and what
gut impressions are telling you.
At the end of your sessions you may
repeat this as a final sense of “clearing”
Normally start Thumb
walking from medial heel
to medial toe
Spine of the foot.
Across toes Big to small
The best way to position yourself and the person set to receive reflexology, is to sit across a table from them with a towel under their hands/ wrists for comfort.
Every reflexology treatment begins
with a relaxation exercise.
The relaxation exercise sets the tone of
the treatment as relaxing and helps to
soothe the muscles before you get into a
therapeutic deeper massage of the
reflexes.
Start with palms side upBegin with Fingers, thumb first gentle rolling and passive joint movements
Hand reflexology uses a completely different technique to foot reflexology.
Hands are very flexible and the reflexes are much deeper under the skin which means you need to reach deeper and hold for longer to stimulate a hand
reflexology point.
Starting with the right foot or hand (as many do), since most of us
are “righties” (meaning right-handed), it’s this side of the body that
often holds the most tension. So, why not start of the side that
may need the most attention?
In Indian and Asian healing practices, the right-side of the body
represents the yang energies, the masculine, the outward
reaching, the upward moving.
And, the left side of the body represents the denser yin
energy, the feminine, the inward and downward moving.
Usually most practitioners start off with hitting the Meridian points first
Meridian points on the hands are:Lung MeridianColon/ Large Intestine MeridianHeart Constrictor MeridianTriple Burner Meridian
Triple Burner Meridian
Heart
Small intestine
Heart Constrictor
Colon/Lg intestine
Lungs
NOTE: "the triple burner is not exactly an organ, but a relationship between a number of organs.."
The fingers represent everything from your neck up. It represents the glands, brain, skull, facial skin, ears, hearing and sight...
Much like the toes represent the same areas. The difference between doing reflexology on the toes and fingers is that the fingers offer a greater area to do reflexology on. The fingers are a bigger version of the toes, like the toes have
been "zoomed in" on.
People that should not under any circumstance receive
reflexology include anyone with the following
•Deep vein thrombosis•Thromboplebitis•Cellulite on the feet or legs•Acute infection with high temperature•Stroke- in the first two weeks•An unstable pregnancy
Always thoroughly check the foot, hand, face or ear before
ever doing reflexology.Look for bruises, cuts, swelling, blisters, infections anything
contagious or painful to touchThings like these mean you should definitely not do reflexology on that area of the body. Ex bruised foot or ankle- no foot reflexology.
Marketing Your
Reflexology
So what is the goal of FB advertising
First goal is to actually get them OFF FACEBOOK and onto our
website or fanpage
Create a pos ROI (ROI can be $ in the door, patients, website
hits, phone calls, whatever your business is needing to grow)
Gain your office instant social visibility.
Casting your net wide will get in front of literally thousands in
your local area to direct them to your website and or fan page
Provide a low cost venue for getting the word out of what you
do to as many potential customers as possible
FB Retargeting Ads
Ads that get the audiences attention and funnels them to your
Website or Email opt in list
In Marketing the old addage holds true
The average customer still needs to see 7-8 points of contact
before they will do business with you.
This is where strategic retargeting comes into play
You can also retarget to “old clients” and add them to a separate
email list.
Images
Positive
Headache image that is happy and at peace that has healed their HA converts
a looker to a phone call or website click more than a negative one of someone
holding their head in agony.
Pets with kids
Happy ones
Nature images work well too
Colorful
Housekeeping
Notes and recording will be sent out
tomorrow
Certificates will be emailed
1 week out
Questions
All presented tonight is based off OUR OWN
CLINIC system
Email (info@drbryanhawley.com)
Lets begin
copy right 2010 Dr Bryan Hawley
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