regional & media trends - jcdecaux...zenithoptimedia global ad spend forecasts q1 2017: regional...
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ZENITHOPTIMEDIA GLOBAL AD SPEND FORECASTSQ1 2017:
Regional & Media Trends
20162017
20182019
Eastern Europe& Central Asia
Fast-track Asia
MENA
Japan
4.6% 4.4% 4.4% 4.2%
Global AdvertisingExpenditure Growth Forecast
$592bn
Regi
onal
Top
Per
form
ers
Regional Under Perform
ers
8.9%
7.9%
-4.5%
1.9%
34.1% 41.7%
USA
China
28%
24%
Leadingcontributors
to total ad spendgrowth
2016-2019
Market share will fallto the lowest since 1990Emerging new medium: TV + online video
BIGGEST share global ad spend
driver of global ad spend growth
$82bn
2016 20193rd
largestcontributor
to global ad spendgrowth 2016-2019
49%
share of displayadvertising
32.6%
OOH
AUDIOVISUAL TV
INTERNET
15.2% 27%
+
#1
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