regional public transport seminar contracting, financing and corporate management

Innovative ways of Financing Public Transportation:

Best Practices from Different Cities

Kaan YıldızgözRegional Projects Manager &

Turkey Manager

Regional Public Transport Seminar

Contracting, Financing and Corporate Management

in public transport

13 October 2011Skopje, Republic of Macedonia

PTX2

5 axes for succesful public transport

Adaquate and Stable Funding

4 pillars: 1. increased patronage 2. enhanced efficiency 3. diversified revenue4. stable funding

Supporting the financial sustainability of the sector and helping

reduce dependency on subsidies.

Conventional Public Budget Sources and Fare are not the only sources for PT!

TRANSIT + PROPERTY

“Buyers who predict new road and rail links can make a fortune”

12 February 2003

Thanks to D.Wetzel

Don Riley has shown that land

aroundThe Jubilee Line

Extension stations has increased by £13 bn when the

line itself only cost £3.5 bn to build

Hong Kong - MTR

Dubai Metro

So many cities! New Projects!

• Madrid5 New Metro, 2 Suburban R. StationsProperty Development 150 m Euro

Copenhagen - Orestad

-20000

-15000

-10000

-5000

0

5000

1993 1996 1999 2002 2005 2008 2011 2014 2017 2020 2023 2026 2029 2032 2035 2038 2041 2044 2047 2050

Bogota Metro – Taxing property owners over price increases

SPONSORSHIPS & NAMING RIGHTS

General

Station & Stop Name

Line Name

Sponsorships for Events

Duration of 3-25 Years

Mainly Co-Naming Agreements (with different applications)

Long term partnership in comparision with classicadvertisement

Station Naming Rights

Dubai Metro –13 Stations– 10 Years–490 mio $–3.77 milyon $ per station/year

New York Metro–Barclays –Atlantic Avenue Station–4 milyon $

Mall of Emirates Station

New York Subway Barclays Station

Philedelphia AT&T Station

Line Naming Rights

Clevland BRT–Euclid Bus Line “Healthline” –Under the sponsorship of Cleveland Clinic ve University Hospitals– 25 Years–6.45 mio $

Las Vegas Monorail

System Sponsorships

London Cycle Hire –Barclays Bank–“Barclays Cycle Hire” – “Barclays Blue”–25 mio Sterlin–>Corporate Social Responsibility Budget of Private Companies

Events Sponsorhips

PARTNERSHIP MARKETING & LOYALTY MARKETING

Partnership Marketing Programmes

Main Modes of PT

Taxi Parking

Museum& Theather&

Cinema

Other Municipal Services

Toll Bridges

Schools Restaurant & Super Market

Attendence Control

Social Card& Citizenship Serfvices

Advertisement Place

Data Intelligence

Partnership Marketing

Other Transport Services

Low Expenses

Other Applications

Banks GSM Companies

Supermarkets Retail Other

Payment System

New Sales Channel

& Additional Platform

Thank You!

Kaan Yıldızgöz

Regional Projects Manager& Turkey ManagerE-mail: kaan.yildizgoz@uitp.org

Innovative ways of Financing Public Transportation:

Best Practices from Different Cities

Kaan YıldızgözRegional Projects Manager &

Turkey Manager

Regional Public Transport Seminar

Contracting, Financing and Corporate Management

in public transport

13 October 2011Skopje, Republic of Macedonia

Advantage Card 75 mio USD’ye

HSBC’ye satıldı

The Economist, 6 January 2005:

Frequent flyer miles – In terminal decline?

Loyalty Programmes

SEGMENTATION