"re:invent recruiting," the irecruit keynote

Post on 05-Sep-2014

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Jerome Ternynck presented iRecruit Expo’s keynote, “RE:Invent Recruiting.” Over 700 talent management business leaders and executives gathered in Amsterdam, listening to the SmartRecruiters CEO explain the pulse of the recruitment industry. “Recruiting is a competitive sales process. Hiring teams must be deeply involved to close the best candidates,” said Jerome Ternynck.

TRANSCRIPT

Recruiting in the ’90s A paper processing exercise

• Desks full of resumes

• Too many manual tasks

• Tracking was a nightmare

Then came the Internet

• A gift to recruiters:

• The promise of paperless recruiting

The ATS was bornAn opportunity to automate & track

• Fill in this form

• Get into the machine

• Paperless recruiting!

We put a 100 year old process online 15 years later, the model is showing cracks

With technology built for an outdated model, is it the end of the ATS era?

The best candidates don’t applyNo appetite for filling in lengthy forms:

The ATS click-to-apply ratio = 5%

Huge drop-off rates mean we’re missing out on most of the good, interested candidates

Our ATS talent pool is a graveyard

• Resumes become quickly outdated

• Recruiters hate ATS search functionality

Hiring managers have no love for the ATS

• They hate using it– This hurts collaboration

with recruiters

• Result: Hiring managers are detached; have unrealistic expectations

Lost in space - into the black holeCandidate info leaks out of the system

• We’re living in spreadsheets again

• No ability to track

• Not even compliant

We try to patch together solutionsAdding apps to fill gaps in functionality

• E.g., “Talent Community”

• E.g., “Mobile Apply”

• We’re adding complexity to a broken core

Are we really tied to this old model?Is recruiting really about tracking?

Last 15 years: So many ATS roll-outs…But in that time, everything has changed

THE ATS AS WE KNOW IT HAS TO GO.

TRACKING IS A FEATURE, NOT A PURPOSE.

THE PURPOSE OF RECRUITING IS TO HIRE GREAT PEOPLE.

How do we stop tracking applicants, and start hiring great people?

How might we reinvent our recruiting paradigm, today??

But how do we get there?

Recruiting is a candidate-centric,sales & marketing funnel

4 questions Beth Comstock (CMO of GE) would ask your recruiting team -

Good luck piecing together data from

this…

No data

in here

We need one workspaceto find & hire great people

Not enough good leads in our ATS graveyard

The world is our talent pool- You are already connected to everyone

WE INHERITED A95% DROP-OFF RATE.

RECRUITERS CAN’T WIN WITH A 5% CLICK-T0-APPLY RATIO.

We should capture leads & expressions of interest as soon and as easily as possible.

Solution: A new, 1-click paradigm

You can’t win while hiring managersare frustrated

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