reinvent your marketing and business development with linkedin€¦ · linkedin: moving your firm...

Reinvent Your Marketing and Business Development With LinkedIn

IDA CHEINMAN, SUBSTANCE151@idacheinman @substance151

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All content and graphics ©Substance151, Benefit LLC. Do not use or reproduce without permission. 3

LINKEDIN: MOVING YOUR FIRM FORWARD

1. Reinforce your firm’s brand, build greater visibility and be top of mind

2. Expand your network, generate leads and build stronger relationships

3. Establish an expert position, be a valuable resource

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All content and graphics ©Substance151, Benefit LLC. Do not use or reproduce without permission. 5

The reputation of a company’s leadership is directly responsible for 44% of a company’s market value.

FORBES MAGAZINE

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OPTIMIZE YOUR PROFILE

+ Have a professional headshot

+ Add a branded background photo

+ Write a keyword-rich headline

+ Create a well-written “About” section

+ Add detailed current position and relevant work history

+ Fully complete all applicable sections

All content and graphics ©Substance151, Benefit LLC. Do not use or reproduce without permission. 7

All content and graphics ©Substance151, Benefit LLC. Do not use or reproduce without permission. 8

All content and graphics ©Substance151, Benefit LLC. Do not use or reproduce without permission. 9

All content and graphics ©Substance151, Benefit LLC. Do not use or reproduce without permission. 10

NETWORK AND PROSPECT WITH LINKEDIN

+ Strategically connect to expand your network

+ Interact and engage in conversations

+ Become a center of influence

+ Generate and nurture leads to build business

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FOLLOW LINKEDIN ETIQUETTE

+ Never sell or aggressively push your agenda

+ Get to know people

+ Be genuinely helpful and interested

+ Be a personable human everyone wants to know

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NURTURE FIRST DEGREE CONNECTIONS

1. Clean up and prune your database

2. Who do you need to reach out to/reconnect with?

3. Who should you get to know better?

4. Identify your connection gaps

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LINKEDIN CONTENT STRATEGY

+ Publish useful content, become a resource

+ Make it easy for employees to share

+ Share relevant curated content

+ Engage with content from prospects, clients and industry influencers

+ Post updates, publish articles and participate in groups

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POST CONTENT PUBLISH AN ARTICLE SHARE TO A GROUPSPONSOR

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LINKEDIN GROUPS

+ Join groups popular with your audiences

+ Identify group members to engage more directly

+ Monitor conversations for opportunities to contribute

+ Use group discussions to identify issues that are top of mind for your audience

+ Share your firm’s content that’s relevant and useful

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5 MUST-TAKE ACTIONS

1. Optimize yours and key employees’ profiles

2. Create/optimize your firm’s company page

3. Initiate personal touches with first degree connections

4. Strategically connect to expand your network

5. Know what content is useful and post consistently

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RESOURCES

Presentation Slides

“Reinvent Your Marketing and Business Development With LinkedIn” Article

QUESTIONS?IDA CHEINMAN, PRINCIPAL/CREATIVE DIRECTOR

IDA@SUBSTANCE151.COM