Relationships Are The ROI
Digital Influence
Bridget Willard Office & Social Media Manager Riggins Construction & Management, Inc. bwillard@rigginsconst.com Twitter: @RigginsConst
Why do relationships matter?
Every tweet creates an effect - influence.
Digital Influence : Affinity = Strength of Relationship
Relationships are assets.
Social networking produces social capital.
Relationships are assets.
Referrals come from relationships.
We work with people we trust.
Take an online relationship offline.
One simple lunch
solidified our relationship.
Results.
The Return on Investment for Social
Media is the relationship.
See you on Twitter - @RigginsConst