reliv social media tips

reliv social media tipsusing social media in your Reliv business

this webinar is…

•an introduction to several social media platforms

•dos and don’ts, plus tips Independent Reliv Distributors should try

•resources for additional info

this webinar is not…an introduction to social media or Facebook

blogs

what’s a blog?

•Contraction of the words web+log•commentary, descriptions of events, or other material such as graphics or video•Blog can also be used as a verb, meaning to maintain or add content to a blog.•Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. •Over 156 million public blogs in existence as of February 2011.

blogging software

WordPress

•wordpress.com

Blogger

•blogspot.com

LiveJournal

•livejournal.com

Many others…

how can a blog help my Reliv business?

Credibility: position yourself as thought-leader

Value-Added Content: provide articles and insights for new and current customers

Drive Website Traffic: use blog entries to drive visitors to your website

what can I write about?

Topic Ideas:

•nutrition research news

•studies

•fitness tips

•your personal success as a Reliv business owner

blogging dos & don’ts

don’t:

•be vague

•present yourself as someone else

•plagiarize

•violate copyright or trademarks

do:

•write in specific terms

•be authentic

•give credit where due

•use free stock photo sites

content

Reliv offers lots of shareable content on the Reliv Blog. Use it on your own blog!

•Healthy Living Tips

•Weight Loss Articles

•Nutrition News

•Science & Health Today

twitter

what’s twitter?

•microblogging

•content sharing

•a way to connect

•short, concise messages

•use #hashtags to find and follow specific topics

how can distributors use twitter?

•follow and learn from experts

•retweet others’ posts

•organize searches

•instant updates on product news

•connect with Distributors and customers

•share your own “Reliv lifestyle”

•share articles from the Reliv Blog

twitter dos & don’ts

don’t:

•follow just to be followed

•use aggregator programs

•buy followers

•be a bullhorn (repeating a sales message over and over)

•be vague

do:

•follow back

•follow industry experts

•identify yourself

•be upfront

•share

•communicate

•use #hashtags

video sharingplatforms

YouTube

•youtube.com

Vimeo

•vimeo.com

Hulu

•hulu.com

many others…

why video?

•engaging

•a face to your business

•visual

•sensory

•easy to share

•integrate into overall social media marketing plan

examplesproduct pre-launch, launch

•reaction videos, play off Reliv corporate marketing

share your stories

•virtual testimonials

share your expertise

•earn credibility on nutrition topics, home-based business

be creative! have fun!

•share the “Reliv Lifestyle”

Facebook Pagesfor Business

page vs. profile

page:

•for businesses

•likes

•professional

profile:

•for people

•friends

•personal

how to set up aFacebook Page.

https://www.facebook.com/pages/create.php

contact info- include other social media networks and personal website

picture- professional image or Independent Reliv Distributor logo

how to use aFacebook Page.

•reuse content from Reliv.com, Reliv Facebook Page, etc.

•interact with customers

•promote blog posts, videos

•use Events application

•interact with fans

facebook dos & don’ts

do:

•be an Independent Reliv Distributor

•share photos, video, blog pots

•reuse content

•interact with fans

•be positive!

don’t:

•use Reliv International, Inc. trademarks

•share the same content over and over

•be a bullhorn (repeat sales messages over and over)

•ignore questions or complaints

personal websites

•easy to update, no programming experience needed

•customizable for your own needs

•credibility of reliv.com domain name

•complete database of Reliv stories

•support

personal websites

learn more on Reliv U:

Personal Website Webinar

compliance•Policies and Procedures document

•Reliv trademarks

•Reliv copyright

•profile photos

•profile and account names

•claims

•approval process

•content library

•send materials to compliance@relivinc.com for approval

connect with Reliv online!