remarkable. it is a plea for originality, passion, guts ...ism7505.business.wayne.edu › weeknb3...
Post on 06-Jun-2020
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“This is an essay about what it takes to create and sell something
remarkable. It is a plea for originality, passion, guts and daring.”
Seth Godin
Managing Traditional, Online & Social Media Touchpoints
Topics:
1. What Is Social Interactivity Marketing Strategy?
2. What Are The Social Interactivity Marketing Functions & Features?
3. What Are The Social Interactivity Marketing Programs?
4. Inbound Marketing For Lead Generation
5. Authority Linking For Online & Social Media Site Augmentation
6. Matching The Relevant Interactivity Marketing Strategy With
Customers
“I know that half of my advertising dollars are completely wasted, I’m just not
sure which half.” (Joe Wanamaker)
“Social media isn’t the end-all-be-all, but it offers marketers unparalleled
opportunity to participate in relevant ways. It also provides a launchpad for
other marketing tactics. Social media is not an island. It’s a high-power engine
on the larger marketing ship.” (Matt Dickman)
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• Social Networks
“If the Army can figure out how to do secure social networking and break down
silos and encourage informal problem solving within a rigid hierarchy, surely your
business can.” (Mark Drapeau)
Topics:*Micro-blog
* Location-Based Services
* Social Magazine
* Social Networking
* Business Networking
* Video Sharing
* Social Bookmarks
* Photo Sharing
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• FourSquare
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• Social Bookmarking
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• Photo Sharing
“Marketing in a social media world means you are trying to have your message
spread while competing with a billion other channels for attention. At any
given time, you don’t know where your potential customers are or what they
might see.” (Jeremy Epstein)
Topics:*Website Marketing
* Article Marketing
* Email Marketing
*Online and Social Media Campaign Program
* Video Marketing
* Viral Marketing
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• Email Campaigns
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• Email Campaigns
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• Email Marketing
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• Position Report
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• Keyword Report
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• Keyword Status
Report
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• Social
Networks
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• Newletters
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• Video
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• Reasons
for Video
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• Video
Content
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• Video Content
“Kids are leading the world’s transition to digital media. This is in part because
kids are not afraid of technology and in part, because kids have not spent years
getting used to anything else. PS. More than half of the human race is under
the age of 30. They have never known life without the internet.”
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• Cost per Lead
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• Lead
Generation
“Your most unhappy customers are your greatest source of learning.” An
unhappy customer is one who’s determined enough to still be your customer
that they’re taking the time to complain. Listen to what’s going on underneath
the unhappy emotions, help to solve the problem, and you’ll keep customers
coming back.” (Bill Gates)
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• Links
“We see our customers as invited guests to a party, and we are the hosts. It’s
our job every day to make every important aspect of the customer experience a
little bit better.” (Jeff Bezos)
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Topics:
1. What Is Social Interactivity Marketing Strategy?
2. What Are The Social Interactivity Marketing Functions & Features?
3. What Are The Social Interactivity Marketing Programs?
4. Inbound Marketing For Lead Generation
5. Authority Linking For Online & Social Media Site Augmentation
6. Matching The Relevant Interactivity Marketing Strategy With
Customers
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* Social media strategy is about building
genuine connection with people &
community.
* The interactivity strategy must be
developed focusing on building the
human connection by remembering
personal details & listening carefully.
* The three key concepts from this
definition of social media marketing
are content, conversations, & sharing.
* The content has to be of a quality that
attracts attention of users. The online
conversation is the unique component
of the social interactivity marketing.
* Social media marketing gives the
organization unprecedented ability to
listen to their customers, provides the
chance to build or introduce a brand,
gives a unique way to gather
feedback.
* To create online & social media
relevance, the organization must
create & publish the right content.
* Twitter allows companies to listen in
on & participate in public
conversations customers are having.
* Proponents of location-based services
describe them as a way to bring
together offline & online
connections.
* Key benefits of social magazines
include noise reduction, return to
visuals, & social segmentation.
* Facebook is a tool for connecting
people with those around them.
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* LinkedIn is a business-oriented social
networking site that allows
individuals to display their
professional experience, academic
accomplishments, & connect with
others.
* Article marketing can be considered
as a type of advertising in which an
organization writes articles related
to topics that they have expertise.
* A click-through rate under 1%
indicates that the ads are not
targeted to a relevant audience.
* Video can increase the strength of
the brand & as such is a key
component in the brand management
tactics.
*Gaining authority for the website
involves getting links from various
authoritative websites.
* Prospects will judge worthiness
based on how the organization makes
them feel. This includes how well
the website communicates, the
content depth, and the website’s
quality.
* An email to an individual’s personal
email address was clearly the
primary driver to social networking
activity. Including social media links
in promotional emails improves their
click-through rate.
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* Promotional emails that include links
to at least one social network have a
9.4% CTR.
* Promotional emails without any social
network links have a 7.2% CTR.
* Promotional emails including social
network links generate an average
CTR 30% higher than promotional
emails without the links.
* The top three reasons respondents
gave for using online video on their
websites included increasing
engagement (78%), strengthening
their brand (61%), & increasing site
visitors (55%).
* To advertisers, video presents an
advertising format that is superior in
effectiveness to other mediums.
* According Dynamic Logic, video
advertising leads to purchase intent
for 1.4% of all viewers that saw an
advertisement.
* Viral marketing success comes from
self-publishing web content that
people want to share.
* SiriusDecisions predicts that by 2015,
more than 75% of leads will be
sourced through inbound marketing
channels.
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