re/max 2000 brokerage - social media keynote presentation by george o'neill feb 8 2010

AGM,February8,2010

GeorgeO’Neill

SocialMediaMarke<ngforRealtors®TimeToGetSerious!

MyPurpose

Helpyouincreaseyourpersonalsales:

1.  ExplainRealEstateSocialMediaMarke<ng

2.  Outline3ToDo’s

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AboutMe

RealEstate

•  2ndGenera<onRealtor®

•  PersonalInvestments20yrs•  LicensedinSept.2007

•  BrokerinFeb.2010

•  24x7DigitalMarke<ng•  Top~10%MasterSales

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Consul<ng

•  25yrsMarke<ng&Sales

•  DeloiZe&PwC,Globally•  FounderRETechTO

•  FounderSMMSforRealEstate

•  AdjunctProf.HumberCollege•  Speaker&Educator

Educa<on‐B.Sc.&M.Sc.,Eng.(UNB)‐MBA,Marke<ng(Queen’s)

Welcometo

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...theInternetAge

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2000‐2009:+380%

2000‐2009:+134%

74%

26%

©GeorgeO'Neill 6

TargetM

arket

©GeorgeO'Neill 7

Source:StatsCanada,&TheGlobeandMail,SocialMediaMarke<ngSummitForRealEstate,November30,2009

~100%realestateconsumersareon‐line!!

...and,welcometothe

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ConsumerEngagement

Age

Tradi<onalMedia

•  One‐to‐many

©GeorgeO'Neill 9

SocialMedia

•  One‐to‐one•  One‐to‐many

•  Many‐to‐each‐other

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SocialMedia

•  Oneofmostpopularon‐lineac<vi<es

•  10%of<mespentonInternetisonSocialMediasites

•  CanCommunicatewithpeersaboutthingsthatmaZer

•  “Word‐of‐Mouth”,onsteroids!

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TheSocialMedia“Big3”

400Millionusers

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=popula<onofCanada

+UnitedStates

+Britain

+Ireland

RealEstateSearch

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Source:CaliforniaAssocia<onofRealtors®

So,CustomersAreOnline.

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AreYou?

SocialMediaMarke<ng

©GeorgeO'Neill 16

Usessocialnetworkingsitestopromoteproductsandservices

Characteris<cs:•  Open•  Authen<c•  Transparent•  2‐way/Mul<Conversa<on

Examples

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NewYorkTimes•  4thQuarterEarningsDown48%(Jan28,2010)•  1millionpapersdistributeddaily•  1.6millionuniquevisitorson‐linedaily

Kijiji.caversusRealtor.ca•  30daylis<ngonMLS®•  2daypos<ngonKijiji

GuessWhat?

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TheInternetandConsumerEngagement

areheretoStay!

RealEstateConsumerTrends

1.  BeZerinformed

2.  Expectalllis<ngstobeon‐line

3.  Donotwanttobe“Sold”to

4.  Wantatrustedadvisor

5.  Desiretransparency

6.  Demandefficiency

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“TableStakes”

•  Clearvalueproposi<on/brand•  E‐mail

•  Website

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StandOut

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3ToDo’s

A.  Facebook‐Join&ConnectToClientsB.  Blog–LinkToYourWebsite

C.  Consistency–FrequentandOnmessage

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BePa<ent

”RomeWasNotBuiltInADay”

SitesMen<oned

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Facebook.com

Meetup.com/RETechTO

Wordpress.com

SocialMediaMarke<ngSummit.ca

TwiZer.com

LinkedIn.com

ThankYou!

Foraddi<onalhelp,pleasecontact:

GeorgeO’Neill

TwiZer:@GeorgeONeillE‐mail:George@GeorgeONeill.caDirect:416.399.5534

Website:GeorgeONeill.caBlog:TorontoRealEstateMusing.com

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