research on social media in crises from the red cross
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8/9/2019 Research on Social Media in Crises from the Red Cross
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SocialMediainDisastersandEmergencies
OnlineSurveyof1,058respondentsrepresentativeoftheUSpopulationaged18andolder,conductedbyInfogroup|ORConJuly2223,2010.Respondentsforthissurveywereselectedfromamongthosewhohavevolunteeredtoparticipateinonlinesurveysandpolls.Thedatahavebeenweightedtoreflectthedemographiccompositionofthe18+population. Becausethesampleisbasedonthosewhoinitially
self
selected
for
participation,
no
estimates
of
sampling
error
can
be
calculated.
ReportDate: August5,2010
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Nearly 3 in 4 par t i c ipa te in a t leas t one onl ine c omm uni ty
o r soc ia l ne tw ork .Facebook is by far the most popular social media channel.
28%
2%
2%
4%
6%
7%
9%
9%
12%
15%
24%
31%
58%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None
FourSquare
Yelp
Other
Flickr
A blog
Forums
LinkedIn
Yahoo Groups
Twitter
MySpace
YouTube
Facebook
Which of the following online communities or social networks do you participate in?
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Var iat ions in use o f on l ine c om m uni t ies and
soc ial net w ork s
Respondentswithchildreninthehouseholdaremorelikelytousesocialmedia(81percentvs.67percentforthosewithoutchildren
inthe
household).
Collegegraduatesaremorelikelytousesocialmedia(78percent
vs.
67
percent
for
those
with
some
college
or
less).
89%ofrespondentsaged1834useonlinecommunitiesorsocialnetworkscomparedto65%ofthoseaged35andolder.
Which of the following online communities or social networks do you participate in?
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The major i t y (82 perc ent ) par t i c ipa tes in soc ia l media a t leas t onc e
a w eek, w i th near ly ha l f par t i c ipa t ing every day or nearly every day .Base is 72% who participate in any online communities or social networks
Few times a
week, 25%
Few times a
month, 10%
Every day or
nearly, 48%
Once a month or
less, 8%
Once a week,
9%
How often do you participate in these online communities or social networks?
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One in s ix (16%) have used soc ia l m edia t o get
in form at ion about an emergenc y
18%
2%
4%
6%
6%
7%
10%
12%
13%
14%
37%
44%
63%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None of these
Flickr
Other
Text alerts from local government
Twitter
Mobile apps
Online sites for disaster agencies (e.g. FEMA, Red Cross)
Local utility or government website
NOAA weather radio
Facebook
Online news (e.g. local np site, weather.com, CNN.com)
Local radio station
TV news
Which of the following communication channels have you ever used to getinformation about an emergency such as a power outage, severe weather, flashflood, hurricane, earthquake, or tornado?
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About ha l f o f respondent s w ou ld sign up for emai ls , t ex t
a le rt s , o r app l ica t ions to rec e ive any o f the em ergenc yin fo rmat ion .
46%
48%
48%
50%
50%
50%
52%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Where to get gas
How to keep yourself safe during and after anemergency
Preparedness information
Location of medical services
Road closures
Shelter locations
Evacuation routes
Location of food/water
How likely would you be to sign up for emails, text alerts, or applications thatprovided you with the following information in an emergency? Percentagesindicate those who probably or definitely would.
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8/9/2019 Research on Social Media in Crises from the Red Cross
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About ha l f of respondent s w ou ld m ent ion any o f the
emergenc ies or events on t he i r soc ia l med ia c hanne ls.Base is the 72% who use at least one social media channel (online community or social network).
46%
47%
51%
53%
53%
55%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Major traffic jam
Car crash
Potential crime
Downed power lines
Flooded road
People needing emergency assistance
If you came across the following emergencies or newsworthy events, how likelywould you be to mention them on your social media channels? Percentagesindicate those who probably or definitely would.
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Facebook w as the most c omm only used c hanne l fo r post ing
eyew i tness in fo rm at ion on an emergency or new sw or thy event .18% of those who use social media channels have posted information or photos about an emergency or newsworthyevent to a social media site.
13%
11%
13%
21%
22%
75%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Posterous or Tumblr
Blog
Flickr
Twitter
Blog
Facebook
Have you ever experienced an emergency or witnessed a newsworthy event andposted information or photos about that event to a social media site? On whichsites did you post this event? (Select as many as apply.)
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I f 911 w as busy , w hat w ould they do?(All respondents)
Whowouldtheytrytoreach?
Police
39%
Firedepartment
19%
Family,friends
or
neighbors
16%
Hospital10%
How?
Phoneor
cell
phone
42%
Digitalmedia
18%
Walkordrive 16% Textmessage 4%
Imagine that someone you knew needed urgent help in an area-wide emergency. You haverepeatedly dialed 911 and gotten a busy signal. How else would you try to contact emergencyresponders? Whom would you try to contact and how? (Open-ended)
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More t han ha lf w ou ld send a tex t m essage t o an
avai lab le response agenc y i f som eone they k newneeded help.
28%
35%
44%
52%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send a direct message via Twitter to a response
agency
Post your request for help on a response agency's
Facebook page
Ask other people to help you reach a response
agency through a social network like Facebook or
Twitter
Send a text message to a response agency, if
available
If someone you knew needed urgent help in an area-wide emergency, would youtry to request help in any of the following ways? (Percent indicates those whodefinitely or probably would.)
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Dur ing an emergenc y, near ly ha l f w ould use soc ia l
m ed ia t o le t l oved ones know t hey are safe .
Definitely
would, 28%
Probably would,
21%
Probably would
not, 13%
Definitely would
not, 16%
Might or might
not, 22%
In an area-wide emergency, how likely would you be to use social media channelsto let your friends and family know you are safe?
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The vast m a jor i t y w ou ld use Fac ebook t o pos t
in fo rmat ion about t he ir sa fe t y .Base is the 49% of those who would use social media channels in an emergency to let friends/family know they were safe.
11%
7%
11%
28%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Flickr
Blog
Twitter
Facebook
Which sites would you use?
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44%
49%
59%
69%
It'sverylikelythattheemergencyresponseorganizationdoesn'tevenknowaboutthisrequest
Sincethisrequestforhelpispostedtothesocialmediasiteofanemergencyresponseorganization,theorganizationisprobablyalreadyactingonthisrequest
IwouldfeelthatIshouldphonetheagencytomakesuretheyhaveseentherequest
Emergencyresponseagenciesshouldregularlymonitortheirwebsitesandsocialmediasitessotheycanrespondpromptlytoanyrequestsforhelppostedthere
More than t w o-t h i rds agree that response agenc ies should
regu lar ly moni t or and respond t o post ings on the i r w ebs i tes .
Imagine that you are on a social media site for an emergency response organization such asFEMA or the American Red Cross and you see a recent post that includes an urgent request forhelp. To what extent do you agree or disagree with the following statements? (Percentagesindicate Strongly Agree and Agree)
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Three ou t o f four w ou ld expec t he lp t o a rr i ve
w i th in an hour
Less than 15
minutes, 28%
15-30
minutes, 27%
More than one
hour, 16%
Other, 9%
30 minutes toone hour, 19%
If you posted a request for help to a social media website, how long do you think itshould reasonably take for help to arrive?
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Younger respondent s (18-34) m ak e m ore use of
soc ia l m ed ia
Aged 18-34Aged 35and over
Par t ic ipate in a t least one onl ine
c om m uni t y or soc ia l net w ork 89% 65%
Have used soc ia l m edia to get
inform at ion about an em ergenc y 33% 9%
Have used TV new s t o ge t
inform at ion in an em ergenc y 53% 68%
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Younger respondent s are m ore l i k e ly to m ent ion
em ergenc ies on soc ia l m ed ia
Probably or defin i te ly w ould m ent ion
emergenc ies on your soc ia l m ed ia
c hannels Aged 18-34
Aged 35
and
Over
Car c rash 57% 41%
Major t ra f f ic jam 55% 41%
Dow ned pow er l ines 57% 50%
Flooded road 62% 49%
People needing emergenc yass is t anc e 62% 50%
Pot ent ia l c r im e 56% 47%
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Younger peop le are m ore l ik e ly t o request he lp
t h rough soc ia l m ed ia or t ex t m essag ing
Would use fo l low ing w ays to request
u rgen t he lp for someone they knew in
an area-w ide em ergenc y Aged 18-34
Aged 35 and
Over
Send a d irec t message v ia Tw i t t e r to a
response agenc y 44% 23%
Post your request fo r he lp on a responseagenc y 's Fac ebook page 49% 29%
Send a t ex t m essage t o a response
agenc y, i f avai lab le 66% 46%
Ask o t her peop le to he lp you reac h a
response agency t hrough a soc ia l
net w ork l ik e Fac ebook or Tw i t t er 55% 39%
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Younger respondent s ex pec t a fast er response
f rom soc ia l media request s for he lp
Agree or St rong ly Agree w i th Fo l low ing
St at em ent s Aged 18-34
Aged 35 and
Over
Since t h is request fo r he lp i s posted t o thesoc ia l m ed ia s ite o f an emergenc y response
organizat ion, t he organizat ion is probably
a l ready ac t ing on t h is request 57% 45%
I t 's very l i ke ly tha t t he emergency response
organ iza t ion doesn 't even k now about t h is
request 52% 41%
Em ergenc y response agencies should regular ly
mon i to r t he ir w ebsi tes and soc ia l med ia
s i tes so they c an respond prompt ly to anyrequest s for he lp post ed t here 74% 66%
Think i t shou ld tak e an hour o r less fo r he lp to
ar r ive i f they post a request on a soc ia l
m edia w ebsi t e 85% 70%
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In som e areas, o lder and young respondent s
agree
18%wouldtrytousedigitalmediatoaskforhelpinanemergencyiftheycouldnotreach911
4%wouldusetextmessagingtoaskforhelpinanemergencyiftheycouldnotreach911
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