reset ... rethink ... refocus ... restart

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Reset... R t Reset... R t Reset... R tReset...peterfisk@peterfisk.com

www theGeniusWorks com

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Reset www.theGeniusWorks.com

29 September 2012

Obama Part 2

Water Crisis in Europe

Worldwide Energy Grid

Schenzen Stock Boom

Welcome to 2012 ...Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Mobilising 2 billion people

New business models

Game changing

2012: The world’s largest airlineCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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Life and work applications

Location and time

Simple and personal

Location and time

2012: The world’s hottest marketplaceCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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Transparent and trusted

Globally networked

People to people

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2012: The world’s favourite bankCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Social networked

Instant and Interactive

Business connected

Instant and Interactive

2012: The world’s most trusted brandCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Daily space departures

Time and carbon negative

y p p

Redefining aspirations

2012: The world’s best day outCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

y

West East

Masses

Big

Niches

Small

Volume

Big

Profit

Small

Business Customers

2012: Global changeCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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West to EastCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Masses to NichesCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Big to SmallCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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Volume to ProfitCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

“The Chinese write crisisThe Chinese write crisis with two symbols ... forthreat and opportunity”

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Reset... R t Reset... R t Reset... R tReset...

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Reset

Green consumerismCheaply reducing

Demand for simplicityEasy and simplifyCheaply reducing

waste ...

Disrespect for authority

Easy and simplifymy life ...

Outrage at companies

Before After Before After

Disrespect for authorityNo respect fororganisations ...

Outrage at companiesFocus on boardroomand bonuses ...

Before After Before After

Ethical consumerismLess caring aboutothers

Discretionary thriftMore wholesome, less wasteful

Before After Before After

others ...

Direct communication

less wasteful...

Consumers in control

Before After Before After

Direct communicationBan the junk mail, spamand direct sell ...

Consumers in controlIntelligent, promiscuousshoppers ...

Before After Before AfterBefore After Before After

Consumer trends ... before, during and after the crisisCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

, g

R thi kRethink..R fRefocus..R t tRestart..Restart

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Innovators

AdaptorsConnectors

Three kinds of winnersCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Network power

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

p

Restart BUSINESSin times of crisis and change

• West to East• Mass to Niche• Volume to Profit

Crisis as opportunityCrisis as opportunity

• From Edison and Gates• Green• Women

Net orks• Networks• To Aldi and Zopa

Redefining markets

• From Swatch and Apple• Purpose• Audience• Propositions• To Karla and Nokia• To Karla and Nokia

Changing business models

• From IBM and Skypeyp• Partners• Channels• Services• To Air Asia and Current TVNetwork power : Current TV

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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Network power : Li & FungCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

p g

Innovators

AdaptorsConnectors

Three kinds of winnersCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Girl powerCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

p

Girl power : AvonCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

p

Girl power : KarlaCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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Innovators

AdaptorsConnectors

Three kinds of winnersCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Every yearWe destroy 44 million acres of forestWe lose 100 million acres of farmlandWe create 15 million acres of new desertWe use 160 billion tons of waterOur population rise towards 9 billionThe rich get richerWe want more

Green powerCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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Green power : EnviroProductsCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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Green power : TeslaCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

p

“Times of turbulence provokeTimes of turbulence provoke the greatest ideas and

opportunities”

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

born in a recession

Wikipedia

MTVborn in a

recession2001

born in a

born in a recession1981

Microsoft

HP

born in a recession1975

GEborn in a recession1876

HPborn in a recession1929

Lessons from previous recessions

1876

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

p

“You cannot solve a problemYou cannot solve a problem with the same thinking

that created it”

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

Green consumerismCheaply reducing

Demand for simplicityEasy and simplifyCheaply reducing

waste ...

Disrespect for authority

Easy and simplifymy life ...

Outrage at companies

Before After Before After

Disrespect for authorityNo respect fororganisations ...

Outrage at companiesFocus on boardroomand bonuses ...

Before After Before After

Ethical consumerismLess caring aboutothers

Discretionary thriftMore wholesome, less wasteful

Before After Before After

others ...

Direct communication

less wasteful...

Consumers in control

Before After Before After

Direct communicationBan the junk mail, spamand direct sell ...

Consumers in controlIntelligent, promiscuousshoppers ...

Before After Before AfterBefore After Before After

Consumer trends ... before, during and after the crisisCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

, g

R thi kRethink..R fRefocus..R t tRestart..Restart

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

theGeniusWorks.com

Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com

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