restyling a brand: bob evans farms
Post on 01-Nov-2014
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Restyling a Brand
Presented by:Stephanie Busack@DigitalSteph_BE
digital marketing managerBob Evans Farms, Inc.
Feel free to tweet @BobEvansFarms
during this presentation!
We welcome your suggestions, thoughts & ideas!
Objective
• To restyle/completely revamp Bob Evans Farms, Inc. corporate Web site, BobEvans.com
– Project began with RFP in early summer 2008
– New site launched April 15, 2009
BEFORE
AFTER
BobEvans.com Support
• BE-mail, Bob Evans e-newsletter• Social Media – both Twitter & Facebook• Use of mommy bloggers through PR
tactics• Additional PR/interactive press release
KEY LEARNING: Marketing 101: Know your audience.
- Mommy Bloggers proved to be an essential element for this digital campaign.
Questions?
Follow @BobEvansFarms work on Twitter(www.BobEvans.com/Twitter)
Become a fan of Bob Evans on Facebook (www.BobEvans.com/Facebook)
Be sure to also check out the NEW! www.BobEvans.com!
Thank Youfor your time!
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