resume

Narvis Kennel 125 W 6th street. Bridgeport PA, 19405.

Narviskennel@gmail.com. 267-401-4520

Statistics told me I couldn’t. Data showed me I could. Insights lead me to you

Education: Temple University, School of Media and Communication, Philadelphia PA

Bachelor of Arts in Advertising Concentration: Research and Strategy Minor: Psychology

Relevant coursework: Quantitative Research Methods Qualitative Research Methods

Advertising Strategy and Positioning Account Planning Research methods for psychology Statistics for Psychology

Internship: Timberlake Camp 06/2016-08/2016 Social Media Intern

Conducted a detailed SWOT analysis of our social media sites as well as competitors Created a strategic social media campaign that changed our target audience Created detailed social media posts during the summer for the camps off season. Created a new social media campaign taking our brand on a path that no other camp

has tried before.

Additional Experience: MasterCard through Temple University 01/2016- 05/2016 Media planner

Conducted extensive research to find what media vehicles our consumers were using.

Used a 50-million-dollar budget to create a six-month detailed media plan. Refined our target audience by creating detailed personas Made a creative brief for the creative team to execute the advertisements

Vieux Carre through Temple University 01/2016- 05/2016 Account planner

Found a niche target audience who enjoys the absinthe beverage. Redefined our target audience strictly based on psychographics Presented a debrief and briefing to the creative team of all the research we found. Conducted post-testing on the creative executions done by the creative team

Activities: Temple Ad Club (TAC) The National Society of Leadership and Success Leader-Shape (Institute of Leadership and Development) Philly Ad Club National Student Advertising Competition (NSAC)

Skills: Proficient in MS Office (Word, PowerPoint, Excel), and SPSS MRI+, Adspender