retail franchise-levi's.ppt

FRACHISE OF LEVI’S

NILOTPAL MAITY (08DR051)IMIS, Bhubaneswar

HISTORYHISTORY

Levi Strauss & Co.Levi Strauss & Co. ( (LS&COLS&CO) is a privately held clothing ) is a privately held clothing company known worldwide for its Levi's brand of denim company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from jeans. It was founded in 1853 when Levi Strauss came from Bavaria, Germany to San Francisco, California to open a west Bavaria, Germany to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four controlled by descendants and relatives of Levi Strauss' four nephews.nephews.

DETAILS OF FRANCHISE

LevisVertical:

ClothingRequired Capital:

Rs 50 Lakh to Rs 5 crore depending on locationContact:

011 32638433 No. of Franchise Outlet: 200+ Industry Category: Clothing

UNIT

INVESTMENT Rs 50lakh to 1 crore

MASTER FRANCHISE

INVESTMENT NIL

COUNTRIES AVAILABLE

MULTI UNITS 5 CRORE AND ABOVE

INVESTMENT

COUNTRIES AVAILABLE INDIA

WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE NATIONWIDE

franchise fee included in this figure Is there

Yet not disclosed

How much working capital is required in multi unit franchise addition to this

15-20 LACS

Is there exclusive territorial rights given to a unit franchise?

No

Are any performance guarantees given to a unit franchise

No

What is the anticipated percentage return on franchise?

12%-24%

CONTD…

PROPERTY DETAILWHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY?

FLOOR AREA REQUIREMENT 1000-5000sqft

Preferred location of unit HIGH FOOT FALL AREAfranchised outlet

COMMERCIAL

BUSINESS PLAN AND MODEL

Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr.

Planning to open large format retail store ranging between 1500-4000 sqft

Expanding along with retail chain like shopper stop, lifestyle, and pyramid.

Campaign like “Dangerously” also to get more women customer who now account for 30%of the sale.

TARGET CITIES TARGET CITIES

FRANCHISEE RELATION

•Free consultant. •Store location.•Analyzing the market.•Financial support.•Store layout plan.•Trained worker.•Marketing, human resources,• inventory procurement, and • professional services.

FRANCHISEE SUPPORT

1. Newsletter,2. Meetings, 3. Toll-free phone line,4. Grand opening, 5. Internet, Security/safety

procedures,6. Field

operations/evaluations,7. Purchasing

cooperatives

ADVERTISING AND BRANDING

The iconic status and brand salience as Levi's.

The unique image of the Levi's brand.

expensive competitors. Worldwide Levi's is

accepted as an American icon.

Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.

International Opportunities

Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries.

Global Sourcing and Operating Guidelines.

World class Master Franchisee. In India, 160 stores in all main

cities. Levi’s is also sponsoring a

project called Gen next. World’s 2nd largest store in

Bangalore. World class quality.

SOURCES.

www.franchising.com www.franchiseindia.com http://eu.levi.com www.indianretailer.com