retail in 2020: belgians keep buying offline - full details

40

42

44

46

48

50

Source: Sociaal en Cultureel Planbureau (SCP) - 2006

43,4 43,645,7

48,6

47,0

48,0

46,0

42,0

Source: haystack – UBA – Carrefour study

The future: trading personal data for a relevant information! ING got it right. The historical payment data of all purchases done

by an ING client will certainly better predict what people are interested in. However the key question will be : how are brands

going to use this extra tool? Again as a promo push tool? Or a long term engaging tool?

18% 17%17%

28%BC

27%BC18%

C16%

C7% 7%

Total Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)

46% 58% BC 46% C 31% 57% BC 41% 36%

63% 72% BC 65% C 50% 74% BC 60% C 52%

+17% +14% +19% A +19% A +17% +18% A +16% A

Also significant higher for higher

social classes

Also significant higher for for higher

social classes

*Social class

•

•

•

•

•

•

•

•

28%

5%

Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)

29% 31% C 24% 27% 29% 28%

4% 8% AC 3% 5% 6% 5%

*Social class

23

24

•

•

•

•

22%

8%

Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)

26% C 21% 20% 29% BC 21% C 15%

11% C 11% C 3% 12% BC 8% 5%

*Social class

5%

95%

Gen Y (a) Gen X (b) BB (c)

9% BC 5% C 1%

91% 95% A 99% AB

30%BC

24%C 17%

34%43%

BC 35%C

23%

25%30%

C29%

C14%

38%C

36%C 25%

*Social class

*Social class

Gen Y (a) Gen X (b) BB (c)

66% 71% 85% AB

34% C 29% C 15%

35% 30%47%

40%

16%

Gen Y (a) Gen X (b) BB (c) High (a) Mid (b) Low (c)

42% B 35% 42% B 43% B 37% 40%

16% 16% 16% 19% B 14% 15%

*Social class

28%

72%New products

Gen Y (a) Gen X (b) BB (c)

26% 26% 36% AB

74% C 74% C 64%

53%Online review

before purchase

33%Online review

before purchase

47%Advice from Sales person 67%

Expert advicein the store

Gen Y (a) Gen X (b) BB (c) Gen Y (a) Gen X (b) BB (c)

62% BC 55% C 40% 42% BC 33% C 24%

38% 45% A 60% AB 58% 67% A 76% AB

No fitting of the products

Shipment fee

Payment for your remand

No sensorial aspect

No shipment to belgium

Payment in advance

Safety of online payment

Formalities remand

Not in stock

No clear image how it would fit

Gen Y (a) Gen X (b) BB (c)

33% C 31% 27%

67% 69% 73% A

Drive-in is the future

Relevant Assisted Technolgy

64

Drive-in is the future

Drive-in is the future

•

•

•