retail intro
Post on 29-May-2017
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MERCHANDISE DISPLAY
RETAIL BASICS
RETAIL -MANAGEMENT
Def- "Retail Management is managing the sale of goods and services to the ultimate consumer for personal, family or household use.”
Merchandise and Merchandising
Merchandise-Products/ goods offered to a market
Merchandising- Varieties of products displayed for sale to meet customer needs and wants,
requirements Integrate functions of procurement &
sale Planning inventory and sales forecast
Planning and Forecast
Understand what should be procured/ purchased. This is done by Previous sales record Staff offering info External Surveys, magazines, Trade
publicaations
Merchandise Planning
Is a systematic approach aiming at ROI and increase profit
Building corporate image
Importance of Visual display
To keep ahead of competitors To develop store image To attract and make customers stay
in the store To shop again
4 types of Merchandise categories
Impulse buying- Unplanned purchase Eg- children buy chocolate
Convenience Buying- Usual everyday purchase
Eg- milk, NPs Shopping- Goods regularly bought &
Influence choice of stores eg-Sweets from Ashwins, Jewels from
Kalyan Speciality- Purchase for image,lifestyle
or status eg- Pothys Boutique, Jeans from
Megamart, Elle18
In store display
It depends on- The floor space available Types of goods /stocks Local competition Brand/ org’s image you wish to create How long the display will remain Season/ duration of promotion
ORGANIZED AND
UNORGANISED
UNORGANIZED
KIRANA STORES FAMILY STORES PETTY SHOPS
ORGANISED
1. General merchandise retailer: o carry a variety of product lines, with considerable depth.
Some major types of these stores include supermarkets and hypermarkets , discount stores and department stores.
o Super market: o is a large self service retail store that carries a
wide variety of consumer products under one roof , such as complete line of food products , laundry requirement, household maintenance items.
o Eg- super bazaar in Delhi, apna bazaar , shakari bhandar , FSM in Trichy
o Discount store: o low price, earn lower margins and push for high
sales turnover. o The characteristics of true discount stores
include Selling products at discounted price Carry standard international , national, or store
brand to build image Self service stores to minimize operational costs Preferred store location are low rent areas. Like best known discount store is Wal-Mart. In India
almost all retail stores offer discounts, eg- Big Bazaar
o Department store: a department store is larger retail store organized into several departments.
o The product mix may include food products, appliances, clothing, furnishing and other household goods.
Like Pantaloons, shoppers’ stop, department store only for kids is Kids Kemp. Fashion related department stores in India are
Ebony, Globus, pantaloons, lifestyles.
2. Specialty Stores: specialty stores carry a narrow product mix with depth of assortment within the line.
The emphasis is on a limited number of complimentary products and high level of customer service
Specialty store often sell shopping goods such as Jewelry, apparel, computers, music systems, sporting goods.
Like; Tanishq, Titan watches, Van Heusen, Raymond's.
3. Shopping Malls: shopping malls typically deal with several bases and product categories and provide a large variety of merchandise service integrated through separate shops. There are 96 operational malls in India and expected to grow 158 by this current year.
Ansal plaza (Delhi), Garuda mall (Bangalore) Sahara plaza Gurgaon Spenser Plaza Chennai
4. Retail chains: a retail chain operates multiple retail outlets under common ownership in different cities and towns.
To some extent the purchasing function and decision making are coordinated or centralized.
Eg- Reliance Fresh, Westside, Globus, Food world, McDonald's Etc.
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