retail market research, analysis, and strategy … · psychographics- 2016. nolensville’s primary...

VITALITY OF RETAIL IN NOLENSVILLERETAIL MARKET RESEARCH, ANALYSIS, AND STRATEGYJANUARY 2017

WE RECRUIT RETAIL.SERVING 400+ COMMUNITIES IN 30 STATES OVER THE PAST 17 YEARS

AGENDATHE NUMBERS: Researching and Marketing the Town of Nolensville

MARKET INSIGHT + STRATEGY:Nolensville’s Niche in the Market

The Numbers:Researching + Marketing the

Town of Nolensville

Who is Nolensville?Who makes up Nolensville’s consumer base?

NOLENSVILLE’S PRIMARY RETAIL TRADE AREACITY LIMITS VS. RETAIL TRADE AREA

NolensvillePRIMARYRETAILTRADEAREA

NOLENSVILLE’S PRIMARY RETAIL TRADE AREACELL PHONE STUDY- MARTIN’S BBQ

NOLENSVILLE’S PRIMARY RETAIL TRADE AREACELL PHONE STUDY- MARTIN’S BBQ

NOLENSVILLE’S PRIMARY RETAIL TRADE AREADEMOGRAPHICS- 2016

34.2$98,370 76.4%

27,978

57,343

70,30978,704

$1.238 BILLION

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

37.3% of Nolensville’s RTA is made up of Professionals! combination of Enterprising Professionals and Bright Young Professionals

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAPSYCHOGRAPHICS- 2016

NOLENSVILLE’S PRIMARY RETAIL TRADE AREASALES LEAKAGE- 2016

Retail Opportunity in Nolensville:• The 70,309 people who live in the RTA of Nolensville will spend

approximately $1.3 BILLION on retail goods & services in 2016. (Estimated Potential Sales)

• Estimated Annual Actual Retail Sales for Nolensville’s RTA in 2016 is $31.0 million.

• Nolensville has the opportunity to capture a portion of the $1.2 billion of Retail Sales that are currently occurring outside of Nolensville’s RTA.

Categories for Growth:• Furniture and Home Furnishings

• Electronics and Appliances• Building Materials, Garden Equipment • Food and Beverage (Grocery Stores, Specialty Grocery)• Health and Personal Care Stores

• Clothing and Clothing Accessory Stores • Sporting Goods, Hobby, Book, Music Stores• General Merchandise (Department Stores)

• Restaurants (all types)

NOLENSVILLE’S PRIMARY RETAIL TRADE AREAWORKPLACE POPULATION- 2016

Market Insight + Strategy:Town of Nolensville’s Niche in the Market

What is the Recruitment Strategy?How does Nolensville capitalize on it’s Opportunity?

• BOOKSTORES• ELECTRONICS&VIDEOSTORES- EXTINCTALREADY• DO-IT-YOURSELFHOMESTORES• MID-PRICEDAPPAREL• MID-PRICEDGROCERY• OFFICESUPPLIES

2017 RETAIL TRENDS & FACTORS NATIONAL STORE GROWTH + CONTRACTION

RETAIL GROWTH 2016-2017• FITNESS/HEALTH/SPACONCEPTS• DRUGSTORES• THRIFTSTORES• GROCERY(SMALLERFORMAT- ESPECIALLYGROCERYANCHOREDCENTERS)

-DISCOUNT,ETHNIC,ORGANIC,UPSCALE• FASTFOOD• FASTCASUALDINING• TRENDY,”COOLSTREETS”BRANDS

RETAIL CONTRACTION 2016-2017

2017 RETAIL TRENDS & FACTORS “COOL STREETS FACTOR”

EXPERIENTIAL RETAIL

SHINOLAIs it a bicycle store?Is it a watch store?Is it a furnishings store?

It’s a Lifestyle Store.It’s Unique.It’s Popular.

And it’s Interesting!

Source: CUSHMAN & WAKEFIELDRETAIL TRENDS TO WATCH 2016

2017 RETAIL TRENDS & FACTORS “COOL STREETS FACTOR”

EXPERIENTIAL RETAILKING OF “THE COOL STREETS”

WHOLE FOODS 365 CONCEPTSmaller Concept with Record Stores, Tattoo Parlors, and Hipster Apparel

URBAN OUTFITTERS / PIZZERIA VETRIOffering an Interactive Shopping Experience while snacking on a piece of pizza and a cold beer

Source: CUSHMAN & WAKEFIELDRETAIL TRENDS TO WATCH 2016

2017 RETAIL TRENDS & FACTORS “COOL STREETS FACTOR”

EXPERIENTIAL RETAIL

Source: CUSHMAN & WAKEFIELDRETAIL TRENDS TO WATCH 2016

NOLENSVILLE’S NICHE MARKET:RETAIL RECRUITMENT STRATEGY

• MIXED-USE- URBANCOREDEVELOPMENT

NOLENSVILLE ROAD FOCUS:

NOLENSVILLE’S NICHE MARKET:RETAIL RECRUITMENT STRATEGY

NOLENSVILLE ROAD FOCUS:• NOLENSVILLE’S“OLDTOWN”COREDEVELOPMENT

NOLENSVILLE’S NICHE MARKET:RETAIL RECRUITMENT STRATEGY

MARKETING AND PROACTIVE RECRUITING:• REGIONAL,INDEPENDENT,ANDNATIONALRECRUITMENT

c) 662.231.1682o) 662.844.2155

www.theretailcoach.netsemison@theretailcoach.net

800.851.0962

SCOTT EMISONVICE PRESIDENT- OPERATIONS