retail salesmen survey
Post on 14-Apr-2017
333 Views
Preview:
TRANSCRIPT
Results of the Retail Salesman Survey
Conduct a survey of 20 retail salesmen.Identify the reasons of their working with the company,How they are compensated,how they are evaluated,What is their sales target and how long they plan to work with the company,What are the reasons for them to leave the company,if at all they are planning to do so? Prepare a report on the basis of this and submit it your instructor.
Submitted By,
Lincy Ann Thomas,S2 MBA,Class No :39,Mar Athanasios College For Advanced Studies,Thiruvalla.
Results of the Retail Salesman Survey
List of the company I have selected..KFC
Nagarjuna Pharmacy
Prestige
Reliance FreshFMCG Sector
Joy Alukkas
Mahalekshmi Silks
Kalyan Silks
Seematti SilksTextile Sector
Jewellery Sector
Josco JewellersMalabar GoldBhima
Maruti SuzukiNippon ToyotaFordHondaAutomobile Sector
Telecommunication Sector
Reliance MobileLGSamsungVodafone
Muthoot Finance Kosamattom GroupICICI BankBanking Sector
Other SectorWhirlpool Home Appliances
IntroductionRetailis the sale of goods and services from individuals or businesses to theend-user Retailers are part of an integrated system called the supply chain. A retailer purchases goods orproductsin large quantities frommanufactures directly or through a wholesale, and then sells smaller quantities to theconsumerfor a profit. Retailing can be done in either fixed locations like stores or markets,door-to-dooror bydelivery.
Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especiallycar parts, (called parts salespersons). Both groups help customers find the products they want and process customers payments.
MethodologyTelephone Survey1 week in the field
PurposeTo collect information from the retail salesman regarding : The reasons of their working with the company,Compensation Methods,Evaluation Methods,Their Sales Target,How long they plan to work with the company,Reasons for them to leave the company if at all they are planning to do so.
GenderMale:12Female:11Total 23
Age
What are the reasons of their working with the company?Brand ValueNearest to HomeEmerging Leadership
Reason Analysis
How they are Compensated???Salary OnlySalary and CommissionSalary and Incentives
Compensation Methods -Analysis
Salary:Analysis
IncentivesOne fifth of the profitFixed Amount for target completion
Incentives :Analysis
CommissionPer Product CommissionNo.of Companies in the sample:3Total sample:23Per product commission in%=13.04347826
Evaluation MethodsExperiencePerformanceExperience and Performance
Evaluation Methods :Analysis
Sales TargetMonthly TargetYearly TargetMax Sales
Sales Target :Analysis
How long they plan to work in the Company???????????As Long they can1 year1.5 Years2 Years
How long they Plan to work in the company?????:Analysis
Is Any Plan to Leave the Company?????YesNo, Depends upon the offer
Is Any Plan to Leave the Company????? :Analysis
If Yes,Reasons for them to leave the company???High salary Job OfferHigh Salary Job offer:Better postioned job
If Yes,Reasons for them to leave the company??? :Analysis
ConclusionThe main reasons for a person to work in a company is the brandvalue, good position, salary ,nearest to home, emerging leadership. etc.
Most of the companies select their employees on the basis of performance and experience.
Some companies given them a fixed amount as salary..but some of the companies give some additional incentives, commissions etc. based on the achievement of targets.
Their salary is very less comparing to other jobs. That is the main reason for them to leave the companyAnd I Identified that they have no attachment with the company
RecommendationsTo increase the bond between the company and the retail sales menHere are some measures.
1.Organisation can make a talk with the retail salesman and identify their problems..2.Organisation can offer More incentives. 3.Organisation can create a friendly work environment.4Organisation can Provide better salary to avoid them to leave the company.5.Organisation can give them good positions based on their improved performance.
Thank you
top related