retail workshop norman may 2016

Retail Details forWalkable Districts

Contributing to the District Experience

Region

Neighborhood

Street

Storefront

Shop

RegionHow can we build a district experience that attracts regional visitors?

NeighborhoodAm I connected with the people and resources around me?

NeighborhoodInstitutionsEventsMerchant NetworkWorkersResidentsTourists

INSTITUTIONSUrban neighborhoods have anchor institutions and organizations that relate to businesses.

2000

2009

2015

2017

1,600

3,200

4,500+

Downtown OKC Housing

Residents have daily needs and are likely to dine and shop.

Thousands of new permanent residents are moving to downtown Oklahoma City each year.

1998

2006

2015

2017

1,200

2,200

4,000 +

Downtown OKC Hotels

Hotel visitors are extremely likely to dine and shop.

10 Minutes

6,000+

6,000+

40,000+

10 Minutes

StreetWhat should I be advocating for in the public realm?

StreetParkingTrafficPedestrians and CyclistsAmenities

PARKINGIS IMPORTANT

PARKINGIS IMPORTANT

BUT STOP STRESSING

ABOUT IT

Where do your employees park?

CONVENTIONALThe best retail locations have high traffic counts. A certain percentage of passing traffic will turn into my strip mall.

x%

x%

my shop

URBANThe best retail locations are places people want to spend time. The quality of the district experience will attract people to my store.

my shop

my awesome neighbor

delicious restaurant

nice place to sit

good people-watching

THE DISTRICT EXPERIENCEThe human scale is the most important.

4 feet per second

20 feet per second

50 feet per second

THE DISTRICT EXPERIENCEmaximizes the potential of each customer interaction.

District 125k vehicles/day4 lanesFast trafficPoor walkability

41%

22%

75%

District 214k vehicles/day2 lanesFast trafficPoor walkability

District 38k vehicles/day2 lanesSlower trafficGreat walkability

Source: iqc.ou.edu

ADVOCATEAdvocate for street elements that build a district experience.

• Comfortable sidewalks

• Bicycle infrastructure

• Trees and landscaping

• Street furniture

• Wayfinding maps

• Short crossing distances

• Low speeds

• On-street parking

• Shared parking lots

• Quality parking lots

StorefrontWhat does a customer experience when they see my space from the street?

Try thisExcercise

1. Park

2. Walk

3. Photograph

4. Approach

5. Examine

6. Apply

ShopWhat does all of this mean for the products and services I offer?

Complementary Businesses

Similar Businesses

Region

Neighborhood

Street

Storefront

Shop

Region

Neighborhood

Street

Storefront

Shop

How can we build a district experience that attracts regional visitors?

Region

Neighborhood

Street

Storefront

Shop

Am I connected with the people and resources around me?

Region

Neighborhood

Street

Storefront

Shop

What should I be advocating for in the public realm?

Region

Neighborhood

Street

Storefront

Shop

What does a customer experience when they see my space from the street?

Region

Neighborhood

Street

Storefront

ShopWhat does all of this mean for the products and services I offer?

Allison Barta BaileyUrban Retail Specialist, Price Edwards & Co.abailey@priceedwards.com@shopcrawlr

Shane HamptonInterim Director, OU IQCshanehampton@ou.edu@shanehamp