retargeting the grand ole opry

Grand Ole OpryRetargeting Case Study

The Challenge

Targeting and Measurability

The Show That Made Country Music Famous

The Challenge

The Solution

What is Retargeting?

Targeted advertising based on customer’s past actions.

Remember: In order to RE-target, you must first target!

Diagram courtesy: ReTargeter.com

Grand Ole Opry Tactics

Opry.com visitors

Email Openers

Affiliate website visitors

Searchers

Social Media Users

And the Retargeting

Facebook

World Wide Web!

How Do You Track All This?

The Results

A Whole Host of Metrics (IMP, Clicks, Conversions) Across A Whole Host of Dimensions (Ads, Sites, Campaign, Tactic, Keyword, Email List, Website Visitor Segments)

602% ROI for lifetime of program (ticket sales/ad spend)

65% VT attribution and 100% CT attribution with 14 day look back

2,230% ROI for Opry.com and Affiliate Retargeting to Facebook

930% ROI for Opry.com Retargeting to WWW

494% ROI for Affiliate Retargeting to WWW

51% of revenue is generated in less than 1 day from last action. 83% in less than 7 days.

Top 10 Converting Sites Besides Facebook

YouTube, Yelp, Travelocity, NBC News, Weather.com, Drudge, eBay, Zillow, Accuweather, Yahoo