rev pro training presentation

REV PRO Training Presentation

October 12, 2006Presented by: Patrick Ott de VriesPatrick.ottdevries@thomson.net

“Offering everything Tape should have been and Hard drives should be”

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Desktop drive for Record, Playback, Edit and Archive to REV PRO media

Low cost, disk-based removable digital media

Flexible Portable Affordable

based on Iomega REV technology

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REV PRO: Offers best of both worlds…

REV combines advantages of a HDD…

Flexibility of use

Access speed and throughput

Ease of use/application

…with the advantages of videotape

Cost effectiveness

“TRUE” Non-linear media Remove-abilityPortabilityDurability

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IT Media Format Comparison: Relative Performance

VIDEO VIDEO TAPETAPE OpticalOptical Solid Solid

StateState REV PROREV PROAADVANTAGEDVANTAGE

Access Time

Random Access

Non-Linear (True)

Storage Capacity / Time

Portability / Removability

Usage Life

Archival

Environmental

Non-Proprietary (Open)

Format Independence

Low Cost

Good Fair Poor

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Media Comparison Chart

REV PRO XDCAM P2 CompactFlash EditCam

Max. Sustained Data Rate 110Mbps 72Mbps / 144Mbps ~320 Mbps 72Mbps / 160Mbps 200Mbps

Storage Capacity 35 GB 23 GB 8 GB 16 GB 40 GB

Field Pack 2

Record Time (Minutes)

@ 25Mb/s 126 85 16 32 180

@ 50Mb/s 64 45 8 16 80

@ 100Mb/s 32 n/a 4 8 40

Media Price (per unit) $65 $33 $1,400 $1,049 $600

Price per GB $1.86 $1.43 $175 $66 $15.00

Price per Minute

@ 25Mb/s $0.52 $0.39 $88 $33 $3.33

@ 50Mb/s $1.02 $0.73 $175 $66 $7.50

@ 100Mb/s $2.03 NA $350 $131 $15.00

Re-use (# write times) 1,000,000 1,000 100,000 100,000 10,000

Physical Size of Media (inches) 3.0 x 3.0 5.25 x 5.25 2.1 x 3.37 1.7 x 1.4 3.5 x 5

Security / Password Protect? Yes No No No Yes

Recordable on Consumer Media? Yes No No Yes No

Cost of Media Reader/Player $500 $7,000 $2,500* $10 $1,200

*Not Req for PC w/PCMCIA

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This is not a JAZ drive!!!!!

The customer raises Iomega and JAZ technology:

REV PRO is a clean room environment in both Disk and Drive and during the insertion process.

JAZ technology used HDD components, however treated the media and drive as OPEN environments.

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Inside REV PRO™ Technology

Utilizes standard 2.5” notebook HDD components/technology

Removable disks contain only the hard disk platter and motor

Sensitive head assembly and electronics are located in drive bay

HDD Platter

SpindleMotor

Head Stack

Assembly

EjectMechanism

DriveElectronics

Drive Shutter

Elastomeric Seal

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•Architected for removability

•Media contains only the magnetic disk platter & motor

– ruggedness, lower cost & smaller size

•2 stage loading for contamination control

•Head cleaning mechanism

•Low priced, readily available Reader/Writer

Sensitive Heads remain in the drive

Platter and motor housed in removable cartridge

REV™ Technology

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Inserting a Disk

REV PRO Drive1

2

3

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CleanZone Cartridge

Retention Pocket

REV PRO Drive

REV PRO Drive

REV PRO Drive

“Secure”

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Post insertion contamination control

Internal Filtering & Moisture Control System

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Contamination Control

Soft Error Rates Following Head Cleaning

1.E+03

1.E+04

1.E+05

1.E+06

1.E+07

0 500 1000 1500 2000

test time

SE

R

Typical Cleanup

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

0 50 100 150

Time (s)

% o

f am

bie

nt

part

icle

co

un

t

Mean

RTT

start spinning motor

time const = 3.5 sec

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Performance: REV vs REV PRO

55Dissolve 2-Streams

Write & Read 2-Streams

Dual-Stream Performance

Moving into High Gear!

110 Mbps sustained200 Mbps Max

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Reliability in support of Professional environments

•Drive insertions: Minimum 15,000

•Operating Altitude -300 to 4572 Meters

•Operating Temperature: -10°C to 60°C, 8-90% humidity

•Non-Operating: -40°C to 65°C, 5-95% humidity

•Media Drop: up to 1.22 Meters (48 Inches)

•Read/Writes: 1,000,000 write passes

Built to take it!

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REV PRO Additional Key Features

Secure Erase and Shredding utilitiesEliminate previously recorded data and repurpose the media, a guarantee that the previously recorded content has been eliminated.

Master/User PasswordContent on the media can be protected in the field or in the workflow, but also retrieved if the password is lost or forgotten.

Disk diagnosticsThis provides users with the ability to determine "health" before deployment by tracking multiple drive and disk operations.

File based workflowDesigned for Post Production facilities transition to file based workflow. Always File based

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REV PRO is not just for the Camera!

Project ManagementUse REV PRO to organize content into projectsInclude all digital assets (video, audio, log files, notes, project files, tracksheets) on one piece of media.

Content Exchange & DistributionREV PRO media is a low cost consumable that does not have to have an asset tag!

Near Line ArchivalUse REV PRO to keep digital assets available for reuse.

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Optical Solutions

Does not support True non-linear access to your data!

Data is written “flat” like tape. Has the same strategy as tape.

As a result will not support multiple streams and higher bit rates.

XDCAM Media write over is roughly 10,000 cycles, REV PRO…..1,000,000 cycles!

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XDCAM (PD) Professional Disk

Media is advertised as supporting 72/144 Mbps. This is only in support of the media NOT THE CAMERA or in the workflow for Writes. For writes in 23GB it is limited to 36Mbps.

Performance limitation is due to a proprietary implementation of ECC within the disk to support the camera.

Other points with XDCAM optical media cartridgeIt is a powered media inside the camera, at all times to ensure that the media is at the correct temperature for recording.

They are sacraficing media size and capacity to include ECC technology and consequently bit rate.

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Cross Platform Compatibility

XDCAM will not be able to take advantage of future mass adoption of the Blue ray technology across desktops and notebooks.

Why?The XDCAM PD version of Blue Ray technology is proprietary and specialized.

What is next for XDCAM PD media?

Two layer technology offering 46GB in capacity with performance support of 50Mbps.

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Flash Media

Compact Flash and Panasonic P2 media

Advantages

>High Performance

>High Durability

Disadvantages

>High Cost

>Unprotected file system

>Need additional devices and steps in the work flow, as the media is considered an Asset in the workflow.

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What is JFS ( Journaled File System)?

A Journaled file system will maintain the integrity of the file system in the event of an unexpected failure of the file system. The File system can be effected by unexpected power down or environmental effects during a disk write/read process.

A Journaled file system can recover by the use of directory metadata and the use of a serial log containing bit maps.

Flash based media is FAT32….Why should your customers care? FAT32 is not a Journaled File System!

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Activities Planned for 2006

•Launch REV PRO Labs

•Launch new AD campaign– September:

– TV Broadcast– Broadcast Engineering

– October:– TV Broadcast– Government Video– Sound & communications– TVB Europe– Sonovision– Video & Audio Report – Netherlands

•Develop Technical Manuals and Data sheets

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Key Messages

Workflows/Applications

1. High Capacity inexpensive storage in support of HD content exchange

2. Automation in the support of near line project archival

3. Quick access to files for edit in the workflow

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REV PRO 2007 Macro activities

Public Relations•Aggressive Review campaign for REV PRO 2nd Generation•Aggressive Media Coverage REV PRO 2nd Generation with Infinity BLT –

user stories, case studies

Advertising •Individual ad campaign targeting desktop, pro Av, camera, audio, photography, storage, mac magazines. Joint campaign with EDIUS. •Web banners driving traffic to Rev Pro website. Web •Continue to update Microsite for REV PRO and include new products and OAP section

Major tradeshows•NAB, BIRTV, IBC, InterBee

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REV PRO Activities Planned for 2007

•Media sized handout cards

•Update to Rev Pro Labs

•Sales/Data sheets Customizable for dealers and distributors

•Updated Launch Kits

•EDM Lights announcing products and product specials

•Product giveaways (Website promos / Dealer promos / Local events / etc)

•Workflow bundles in support of the Infinity Line

•Participate in GV roadshows sponsored by related products.

•Show stands and displays

•Demo units in support of OAP’s and Show activities

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Today’s Workflow

Digitize ContentTo REV PRO

Capture

Exchange

Share with Others

Fast FileRetrieve

Deliver

Share with OthersPlay-out at Event

Save

ArchiveOriginal Digitized Content

All Tracksheet and Project Data

Securely Stored!

File-Based Workflow

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Open Alliance Partner (OAP) List

List of Infinity/REV PRO ‘OAP’s’ as of September 2006

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Workflow enablers for yesterday’s technology.

Fast Forward VideoScalable MPEG Recorder

Focus Enhancements

MOG Solutions

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Here is the Future as GV sees it!

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REV PRO

Strengths

•REV PRO is a low-cost consumable.

•Highly durable and re-usable transportable media in the workflow

•Professional level feature support in the workflow

Media that was born in the IT environment that supports the workflow and then applied to the camera.

Other media, purposed at the camera and then applied to the workflow.

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REV PRO – Built Tough!

Customer Trials and feedback!

Where to Buy

Thank You!

Presented by: Patrick Ott de VriesPatrick.ottdevries@thomson.net