review of a marketing campaign using cialdini’s social ... cialdini’s social proof theory ......

Olatundun Modile, Graduate Research Assistant, Institutional Effectiveness & Research Marketing & Business Analytics Natalia Assis, Graduate Research Assistant, Institutional Effectiveness & Research Psychology, Counseling & Special Education Dr. Shonda Gibson, Executive Director Institutional Effectiveness and Research, Global Learning and QEP

Review of a Marketing Campaign Using Cialdini’s Social Proof Theory

as a Reinforcement Mechanism

The Quality Enhancement Plan (QEP)

Components of the QEP

Cialdini’s 6 Principles of Persuasion

• Reciprocation

• Social Proof

• Commitment & Consistency

• Liking

• Authority

• Scarcity

Social Proof

Internal Readiness

The Global Competence Model

External Readiness

Social Platforms

Feedback

Feedback

Conclusion

By using Cialdini’s principle of influence as the foundation for a marketing plan, and information from the global competence model, the QEP has been able to encourage student participation in global events/activities that will increase their preparedness for an interconnected world using social media

Questions?