rfid business in india
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© Copyright Eco Tracksys Ltd.
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© Copyright Eco Tracksys Ltd.
Entrepreneurship 3-4
Business - Perspective in India 5-9
Information Technology 10-11
Data 12
AIDC 13-18
Business Idea 19
Business – Company Perspective 20
Marketing 21-27
Future of IT 28
Presentation Contents
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The capacity and willingness to develop,
organize and manage a business
venture along with any of its risks in order to make a profit. The most obvious
example of entrepreneurship is the
starting of new businesses.
Entrepreneurship
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Entrepreneurship Pyramid In India
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Business – “ A Perspective in India”
Organised Sector
Unorganised Sector
Semi – Organised Sector
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Organised Sector
"Generally, all enterprises which are either registered or come under the purview of any one of the acts like the Indian Factories Act 1948, Mines and Minerals (Regulation and Development) Act,
1957, the Company Law, the Central/State Sales Tax Acts, the Shops and Establishment Acts of the State governments, are defined as part of the organised sector. Also included are all
government companies, departmental enterprises and public sector corporations.
For ExampleHealth Care
ITRetail
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Unorganised Sector
The unorganised sector consists of all unincorporated private enterprises owned by individuals or households engaged in the sale or production of goods and services
operated on a proprietary or partnership basis and with less than ten total workers. Amongst the characteristic features of this sector are ease of entry, smaller scale of operation,
local ownership, uncertain legal status, labour intensive and operating using lower technology based methods, flexible
pricing, less sophisticated packing, absence of a brand name, unavailability of good storage facilities and an effective distribution network, inadequate access to
government schemes, finance and government aid, lower entry barriers for employees, a higher proportion of
migrants with a lower rate of compensation.
For Example
Grocery Shop
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Semi – Organised Sector
The general dichotomy in developing economies between ‘formal’ and ‘informal’ economic sectors
needs to be refined to account for the ‘semi-formal’ sector: one whose activities appear to be governed
by formal rulesand procedures but are, in fact, largely unregulated
and unrecorded by the state.
For Example
Suppliers, Distributors, Agents,
Representatives
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Business Verticals• Energy• IT & Technology• Logistics• Manufacturing• Retail• Transportation• Pharmaceuticals & Healthcare• Construction & EPC• Education• Services & Hospitality• Consultancy• Communication & Networking• Import & Export• Agriculture • Insurance & Finance• R&D
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Information Technology – “A Global Perspective”
Modules, Testing, CRM, Support, Services(80s)
Product Development &
Software Integration(90s)
Consultancy (2000 & beyond)
INDIA
Current Scenario
Rest of the World
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Information Technology – Worldwide Evolution
Business Intelligence & Analytics
Concept of Implementation – Integration Solutions
Hardware Software
Support & Services CRM
Accessories DataAnalytics
Verticals Apps
Base InfraHorizontal Apps
Infrastructural Development
Computational Power 18th Century
1st WW
50s-60s
60s-70s
70s-80s
OLAP
90s-2000s
2000s and beyond
OLTP
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Data…
Structured (Defined Formats, Attributes, etc,)
Unstructured (No Fixed Pattern, like, Facebook, etc,)
Semi - Unstructured (AIDC)
Information in raw or unorganized form (such as
alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or objects.
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What is AIDC..?
Auto Identification & Data Capture
RFID
Barcodes
EM/AM
GPS & GIS
CCTV Surveillance
Cryptography &
Biometric
V SAT
Rubee &
Wizbee
Bokodes
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Why AIDC..?
AIDC Connects to:
Hardware Software
Integration B.I.
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AIDC – as Business..?
1. Never out of market as it
covers all aspects of IT
2. USP in terms of Team,
Knowledge, Skills
3. VISION
4. Strategies, Networking, Expertise & Experience
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AIDC – Why as Business..?
5. Volume & Size
6. New market (still to mature) &
yet necessary for all
7.It Relates to all business
verticals in organised sectors
8.NFC &
Analytics
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Challenges (Entry Barriers)…
New Technologies (yet to mature in India)
Technology AdoptionCost Realization (ROI, IRR)
Standardization (yet to be done) Awareness
Policies by Govt. R&D facilities & Funds
Mindset & Culture
Demography & Location
Business Realization:
In US: Idea Selling
In Asia: Actual Working
In Europe: Based on realization & Evaluation
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Company
Investors BOD
Team Tactics Resources Strategy
Department - 1
Department - 2
Goals :
Objective
sGoals : Mission &
Vision
Management
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The ideation phase helps you list a set of features for the product and choose the minimal set to work on. The ideation team may consist of:
•You and your team (in case you managed to get a few people before the event)•The volunteers who are willing to join you in helping you•Some one who has built a product before (typically your mentor)
Validating Your Idea:In this phase, you will figure out whether this idea (or other similar ones) already exist, who are the potential customers, how to reach them.
Idea Generation & Validation
A ”BUSINESS IDEA” is a concept which can be used
for commercial purposes. It typically centers on
a commodity or service that can be sold for money, according to a
unique model.
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Business – “A Company Perspective”
Goals
Objectives Vision Mission
Goals
Objectives Vision Mission
Skills
Knowledge
Experience
Expertise Team
Resources
Funds
Infrastructure
Support System
Business Strategy (Financial Strategy)
Marketing Strategy
Policies
Project Management Strategy
Growth Strategy
R&D and Innovation Strategy
Backup plans or Alternative Plans
Adoption & Diversification strategy
Strategy
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MARKETING
1. Types of Marketing
2. Market Approach
3. Funneling Strategy
4. Tools
Knowledge
Skills
Expe
rtise
Expe
rience
Approach
Hardw
orkNetworking
Exposu
re
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Types of Marketing
Direct:
•Market Hit, Door-to-Door, Direct Sales, Tender
Indirect:
•Promotion, Publicity, Advertisement, Online
Networked:
•Launch, Linking, Contacts, Registration
Bundled:
•Collaborations, Symbiosis, Partnership, Enrollments, Associations, Integration
Golden Rule: 01In Business,
Your Fate is Defined by your Vision & Approach!!!Do Not Deviate from what you are confident of!!!
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Market Approach
CSP
BSP
DSP
B.I. & Analytics
Solution Designer
Sales Agent
Business Creators
Business Generators
Sales
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Sales Funnel
Lead Generation (Cold)
Opportunities (Warm)
Prospects (Hot)
Deal Conversion (Closure)
Start
End
HOW..?
Approach
Knowledge
Skills
Negotiatio
n
Commitment
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How to Start..??
HOW TO START..??
Proper Market Segmentation
Proper Approach
Proper Planning
Networking
Hardwork, Effort
Proper Positi oning of Products/Services/
Solutions
Interest & Responsiveness
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GOLDEN RULE: 02SERVICES AND PROPER PROJECT
EXECUTION CAN GET US REPEAT ORDERS AND
NEW OPPORTUNITIES!!!
Market Entry & Promotion
Branding
Conference
System Integration Partners
Publication, R&D or
Whitepaper
Marketing Collaterals
Social Media; Online
promotion
Gathering, Launch Party
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Tools & Attributes
Knowledge Updation
Communication &
Collaterals
Dedication &
Confidence
Body Language
Support System
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Future of Information Technology
1. Cloud Computing
2. Mobile Technology : Apps, Information Mobility & Secured Transaction
3. Security : Authentication, Tracking, Tracing, Identification
4. Social Media : Mass Communication
5. Data Analytics :5.1. Solution Design, Consultancy, Business Intelligence
5.2. Big Data
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110092
ph: 011- 43474514/15 | mob : +91 – 9910060319 | email :
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