richard hewson mini transat campaign 2008/09

Richard Hewson Mini Richard Hewson Mini Transat Campaign 2008/09Transat Campaign 2008/09

One boat, one ocean, one man!

Question?Question?

Do you want INCAT to gain massive worldwide exposure

at minimal cost? Do you want INCAT

to be seen backing Australian and Tasmanian sport and industry?

MINI TRANSAT RACEMINI TRANSAT RACE

The mini transat is a yacht race held biannually in Open design 21ft yachts across the Atlantic ocean

One of the most radical races in the world that sailors can participate in!

The ManThe Man Richard Hewson 28 Years of Age Grew up in Lindisfarne Bay Tasmania Sailing since Age of 6 Competed in many national and

international dinghy regattas Extensive racing of yachts in Australia,

US, Mediterranean and UK including Sydney to Hobart Yacht Races and Fastnett Races

Ex Royal Australian Navy Mine Clearance Diving Officer

Master Mariner Class IV Commercial Diver III Currently studying for International

Master < 500 GT

The boatThe boat Mini Transat boats are at the cutting edge of

yacht design and are built from light weight materials to the following specifications:– Length 6.5m– Beam 3m– Bottom of keel to

top of mast 14m– Max Draft 3m– Weight 850kg– Unsinkable

ConditionsConditions The Bay of Biscay is famous for

its trying conditions and always promises excitement and tests for those who choose to take it on.

The trades of The Atlantic used by sailors to surf across the ocean.

Sailors must balance pushing their boat to the limit and not braking the boat

Choosing the path through the Doldrums is considered a gamble by some sailors

QUALIFICATIONQUALIFICATION Just to qualify for the

Trans Atlantic race sailors must first complete a 1000nm qualifying passage

Sailors must then perform well in a number of qualifying races (5 per year), covering at least 1000nm

PublicityPublicity

In France alone every race will be covered on national television, written in every newspaper, advertised in every shop and restaurant window and shown on massive billboards on the roadside.

The mini transat race attracts huge media attention due to its extreme status

SponsorshipSponsorship

80% of the boat and sails can be covered in sponsorship logo's.

20% of the boat and sails are required for race authorities

As you can see from the diagram and photographs provided their is a large area available for a sponsor to promote their product. (over 85 m²!)

Sponsorship option # 1Sponsorship option # 1 Whole boat Your company logo on all

available area Boat and sails painted at your

request Sponsorship on van and van

painted at your request Sponsorship on web page Boat named after sponsor Sailing days for company

representatives $150,000 Au

Sponsorship option # 2Sponsorship option # 2

½ boat Your company logo on

boat or sails Sponsorship on parts of

van Sponsorship on webpage Sailing days for company

representatives $100,000 Au

Sponsorship option # 3Sponsorship option # 3

Tailored packages A range of options

available from a logo on the boom to sponsorship of the van

Sailing days for company representatives

$25,000 - 150,000 Au

Shipping SponsorshipShipping Sponsorship

Supply shipping in 40ft high cube container from France to Australia and return to France

Proportion of advertising on boat as negotiated

Advertisement on webpage and publicity in all articles

Sailing days for company representatives

What the sponsorship will What the sponsorship will provide youprovide you

World wide publicity.Advertising on boat, sails, flags, van and

team clothing.Articles in newspapers, magazines, internet

and television coverage.Opportunities for sponsor representatives to

experience the campaign and go sailing.

Budget 08/09Budget 08/09Boat Costs

Cost Sponsor Amount RichBoat (Currently undecided) ($0.6Eu = $1Au) 160,000.00$ seek ing sponsor 60,000.00$ 100,000.00$ Maintance 16,000.00$ seek ing sponsor 10,000.00$ Paint (sponsors colours) 10,000.00$ seek ing sponsor 10,000.00$ TOTAL 186,000.00$ 70,000.00$ 110,000.00$

Campaigning costsCost Sponsor Amount Rich

Personal Insurance 17,000.00$ na 17,000.00$ Boat insurance 17,000.00$ seek ing sponsor 17,000.00$ Website Design and Management 2,000.00$ seek ing sponsor 2,000.00$ campaign costs and living expenses 20,000.00$ na 20,000.00$ Race Fees 10,000.00$ seek ing sponsor 10,000.00$ Sails Construction 15,000.00$ seek ing sponsor 15,000.00$ Sails Materials 15,000.00$ seek ing sponsor 15,000.00$ Shipping from France to Australia and back to France 20,000.00$ seek ing sponsor 20,000.00$ Van 20,000.00$ seek ing sponsor 20,000.00$ Transport During regatta 10,000.00$ seek ing sponsor 10,000.00$ Miscellaneous and unexpected costs 10,000.00$ na 10,000.00$ TOTAL 156,000.00$ 109,000.00$ 47,000.00$

GRAND TOTAL 342,000.00$ 179,000.00$ 157,000.00$ TOTAL MINUS SHIPPING AND TRANSPORT 149,000.00$

NOTE: THIS INCLUDES NO WAGES FOR RICH DURING CAMPAIGN

Thank youThank you If you would like to help a young Australian compete in this

high profile international sailing event, or you would like any additional information about the Mini Transat Race please feel free to contact me at any time and check out the web site:

www.hewsonracing.com

Richard HewsonRichard HewsonRichard HewsonMaster Mariner richhewson@gmail.comph +61416053204

www.hewsonracing.com richhewson@gmail.com +61416053204