richard wiegmann - bto buy tourism online 2013 - visioni

WHAT´S NEXT IN TRAVEL DISTRIBUTION Richard Wiegmann CEO Trust International

THE STATUS QUO

THE STATUS QUO

WHATS NEXT ?

YOUR DISTRIBUTION STRATEGY

MY LIFE IN 30 SECONDS

THE STATUS QUO

AT A CONCERT

1990 2013

THE CUSTOMER JOURNEY

REFLECTION

EXPERIENCE

BOOKING

SEARCH

INSPIRATION

YTD July 2013 vs 2012 Source: STR Global

-4,0

-3,0

-2,0

-1,0

0,0

1,0

2,0

3,0

4,0

5,0

6,0

Asia-Pacific ($) Americas ($) Europe (€) Middle East & Africa ($)

Occupancy Average Daily Rate RevPAR

% change over last year

INDUSTRY PERFORMANCE

CHANNEL MIX - ALL

GDS 43%

OTA 16%

IBE 24%

Voice/System 6%

others 11%

Real July 2012

GDS 37%

OTA 21%

IBE 26%

Voice/System 7%

others 9%

Real July 2013

Source: Trust|iV

iew by Trust International

MIX – INTERNET VS GDS

GDS 52%

Internet 48%

Real July 2012

GDS 46% Internet

54%

Real July 2013

Source: Trust|iV

iew by Trust International

3RD QUARTER 2013 REVENUE

Source: TravelC

lick Dem

and 360

INTERNATIONAL ADR

BY CHANNEL

Source: TravelC

lick Dem

and 360

3RD PY INTERNET REVENUE

IN MILLION USD

Source: TravelC

lick Dem

and 360

LARGEST GLOBAL TRAVEL COMPANIES

American Express

Founded in 1850

Revenue 2 Billion$

Carlson Wagonlit

Founded in 1994

Revenue 1.62 Bill $

Expedia.com Founded in 1996

Revenue 4.5 Bill $

Priceline.com

Founded in 1998

Revenue 6.4 Bill$

BCD Travel Founded in 2006

Revenue 800 Mio$

1850 1994 1996 1998 2006

IATA TRENDS

Airline Passengers 2012 2030

2.97 Billion 5.9 Billion

Jobs 2012 2030

+ 26 Mio

Economic Value 2012  2030

22 Trillion 69 Trillion

WHATS NEXT ?

Augmented Reality – Mobile Reality at the Airport or Hotel

FUTURE OF TRAVEL

Personalization and Information – just for you

FUTURE OF TRAVEL

DISTRIBUTION IS CHANGING

Metasearches buying OTAs

Priceline buying Kayak

Google taking its

HotelFinder seriously

Travelocity is teaming up with longtime rival Expedia and powers hotel price comparison on Microsoft Bing

TRAVEL TRENDS

Multi-channel environment

Mobile and social integration

Content is king - value of videos, pics and micro-blogging

Last-minute bookings are growing substantially

New Ideas every day BlablaCars or FlightCars

Rate Parity and Search

360° System Solutions

YOUR DISTRIBUTION STRATEGY

THE CUSTOMER JOURNEY

REFLECTION

EXPERIENCE

BOOKING

SEARCH

INSPIRATION

THE SOCCER APPROACH

THE NEW DISTRIBUTION DESIGN PLAYBOOK

Distribution Strategy is

driven by the business

strategy

The Design of a

distribution strategy is

a holistic approach

Distribution Design for

the future is better than

design for now

Continous

re-configuration

is needed

RECONFIGURE

THE NEW DISTRIBUTION DESIGN PLAYBOOK

Distribution Strategy is

driven by the business

strategy

The Design of a

distribution strategy is

a holistic approach

Distribution Design for

the future is better than

design for now

Continous

re-configuration

is needed

Healthy

disengagement

THE NEW DISTRIBUTION DESIGN PLAYBOOK

DISENGAGE

Distribution Strategy is

driven by the business

strategy

The Design of a

distribution strategy is

a holistic approach

Distribution Design for

the future is better than

design for now

Continous

re-configuration

is needed

Healthy

disengagement

The design of a distribution

strategy is a fundamental

process, not a repair job

THE NEW DISTRIBUTION DESIGN PLAYBOOK

Richard Wiegmann Trust International rwiegmann@ trustinternational.com t. +49 173 704 9467 s. richard.wiegmann trustinternational.com