rider motors ppt

1

RIDER MOTORS

Unlike others…

Vision, Mission & Strategy

RIDER Motors2

Performance over 5 Years

RIDER Motors3

Market SelectionProduct Selection & PositioningProduct pricing & Promotions

FinanceProductionHR

SWOTWay ForwardChallenges

Market Selection

RIDER Motors4

Products Selection & Product Specifications

RIDER Motors5

Targeting youth by providing more

than basic featuresLuxury with Style & Safety

Comfort with Safety

Market Positioning

RIDER Motors6

Market Segment Year 1 Year 2 Year 3 Year 4 Year 5

City Under 25 Under 25 Under 25 - -

Medium 25 to 44 25 to 44 25 to 44 41 to 55 41 to 55

Large - - Above 55 Above 55 Above 55

Pricing Strategy:

•Idea to introduce an innovative product to attract city class with higher segment features .•Introduction of new variant in medium segment for a new age group.

Promotional Distribution – Channels & Cost

RIDER Motors7

Average of 5 years

Sales

RIDER Motors8

2502 Veh. in Stock

RIDER Motors9

Production & Sales volume – Model Wise

Motion Inspire

Mardala

Increasing trend of Volumes sold indicates brand popularity & trust of customers

RIDER Motors10

40 % Productivity jump achieved even with 14 % rise in wage cost

Productivity & Wage Cost trend

Revenues Vs PAT

RIDER Motors11

Even with lack of sales in initial 2 years, company has recovered PAT of 200 % against lowest PAT in year 2 ( From

- 822 to -360 )

SWOT

RIDER Motors12

Strength1.Ability to customize products2.Marketing & Portfolio Management3.Brand Reputation4.High Productivity

Weakness1.Capital Management2.Low in R&d3.No Skill Training

Achievements

RIDER Motors13

12 % Growth YOY in SalesBrand Value in market createdPresence in market through Customized

productsTrust of Customer

Way Forward

RIDER Motors14

Value analysis & Value Engineering of existing products to increase the Profit margin.

Investing 10 % of profit in R&D ProjectsLaunch of new model in Luxury SegmentIntroduction of new variants of “Mardala”Re-launching “Inspire” with additional

featuresExpansion in our Promotional strategy

Challenges

RIDER Motors15

1. Revenue building portfolio to raise more funds.

2. Covering maximum market share.3. High manufacturing cost.4. Sustaining stakeholder’s and customer’s

trust.

RIDER Motors16

Thank you &

Stay Invested