right product, right market
Post on 21-Oct-2014
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Right Product, Right Market
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What is Sold Online, Sold Offline
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Offline Business
• Branding.
• Presentation.
• Experience.
• Interaction.
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Everything Must be Measurable
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It’s All About Your Customers
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Market Segmentation
• Demographic (age, gender, social economical status)
• Psychographic (activity, interest, opinion, attitudes, behavior)
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2 View of Same User
Demographic Psychographic Women Mom
Aged 25 – 34 Has an 1 year infant
Income >$40K per year Spent $1.5 - 2K / month
Minimart > Hyper mart
Mainstreamer
Lives in different city with parents and in-laws
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4P vs. 4C = 4V
Product Customer Validity
Price Cost Value
Promotion Communication Vogue
Place Convenience Venue
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Validity Product vs. Customer • What do you sell?
• How big is the market?
• Why people will love your product?
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Value Price vs. Cost
• How much is your price point?
• Will your customers buy it?
• Is it worth the price?
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Vogue Promotion vs. Communication • Discounts, sale, buy 1
get 1 free
• How you communicate? language style? design? event?
• Are you relevant?
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Venue Place vs. Convenience • Nice website
• Convenience to buy (product presentation, understandable website, etc)
• Services (payment, shipping, support, etc)
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Suitable Marketing Strategy
• Social media (Twitter, Facebook, Instagram, etc)
• Online ads (Facebook, Google)
• SEO
• Event
• Community
• Affiliate, etc.
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E-Commerce Quick Check-Up • Clear website and logo
• Deals and promotion
• Updated news and products
• Trusted brands or products
• Shopping cart, login box, search box, etc
• Payment method, security, etc
• Social media links
• Reachable customer service
• Offline presence
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3 Key Points
• What is sold online, sold offline
• Everything must be measurable
• It’s all about your customers
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Be Quick to Fail and Improve
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Thank You!
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