risks and chances of "all you can eat streaming services" for the product-oriented music...
Post on 24-May-2015
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Risks and chances of „all-you-can-eat“ streaming-services for the product oriented music-industry
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Do streaming-services work product-oriented when the product is music?
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Composer/
A&R
Marketing &
PromotionProduction Distribution Streaming-
PlatformConsumer
Advertisers
$$
$$
Consumer Contacts
Music
The product sold is the consumer contact, not the music... music is just a „means to an end“
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Loss of value
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The communication of “legal access” to all the music you want, attracts illegal file-sharers
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Streaming won’t be the upcoming cash-cow for the music industry
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Low margins in all parts of the value chain
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Complicated accounting due to bits of cents splitted up again
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The trend goes to streamed content
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Streaming services are a massive promotion tool
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Napster Artist Channels
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Promoters can analyse the music taste of the consumer with playlists...
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+
...and advertise premium content, which is worth more than a simple stream or download.
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Risks
Chances
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Streaming platforms have the chance to reach more potentially paying consumers than any à-la-carte service ever will!
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Thank‘s for your attention!
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